Perhaps I've been a bit conservative with the init
Post# of 7775
One factor which I think could be critical to Ricos success and may be overlooked by us it flavor and taste. Let's face it, some energy drinks taste like shit. They sell anyway, but they aren't too appetizing to the taste buds. If GRCU did it right and mixed in the proper flavonoids and this drink tastes good, it will generate more interest as a visual impulse buy through word of mouth once someone at a bar, gas station or convenience store tries it.
I'm hoping is passes the taste test.