I fail to see how these bashers make money off of

I fail to see how these bashers make money off of this. I'm not saying they don't, but if there was no short interest all this time, what's the benefit? I'm not convinced this company did enough, or really anything. They spent more time on Money TV than trying to sell their GD product. What's a better use of their time? Trying to sell shares or sell vodka? To me the answer is easy.