Mostly it's the math. Between the two of them they own over a billion shares in Baltia. At two cents per share that makes them worth (hypothetically, as them even filing SEC forms reqired to sell would crash the stock) about 20 million. If they get this airline certified, in a month they will easily have doubled or tripled their investment, and over the next quarter it will probably be worth 200 million. A year from now, both of them could likely be billionaires. I am happily going along for the ride. Option 2, they could milk it for an annual salary, which would you choose?