UltraFlix awareness is increasing ... Revenue is i

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Sony notes that they have been scanning and upconverting their huge library of content to 4K as quickly as possible.+

Meanwhile, firms like 4K Studios report they are repurposing more than 70 titles a month for producers and content owners to deliver a better, high dynamic range; wider color space and higher frame rates to meet consumer expectations.+

Every video library owner is either doing the same themselves or farming out the work in return for shared revenues or front-end payments.+

While M-Go is pushing content to 4K by upscaling it, Sony and most studios say they prefer the upconversion path because it delivers the level of viewing quality people should expect with the new dynamic range 4K UHD sets.+

One of Sony’s executives at a 4K preparation session said that people can almost immediately see the difference when a segment has been shot/presented in 4K or upconverted compared to upscaled. “Once you see them side by side, you know the difference,” he emphasized.+

Samsung, LG, Vizio and several other smart 4K UHD set manufacturers seem to agree because they were all displaying their sets by streaming Netflix and NanoTech’s UltraFlix, the all-4K channel with more than 500 hours of entertainment.+

An LG executive told me the big difference wasn’t just in the viewing quality between the two approaches but also the bandwidth required by each.+

Netflix generally requires a bandwidth of 25Mb; but because of the pre-processing done with the UltraFlix streaming content, it can be streamed without pixel loss, stuttering or frame drops over 10 Mb pipes, which is about average for the U.S.+

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