Planet Fitness Launches New Advertising Creative In 2014, Continues To Tackle "Gymtimidation"
PR Newswire - Tue Jan 14, 11:00AM CST
Planet Fitness, the innovative health club franchise known for its Judgement Free Zone® and affordable prices, today announced four new national TV spots to air throughout 2014. The spots, which are an extension of the successful "No Gymtimidation" campaign launched in 2013, continue to differentiate the brand as a health club void of "lunky" behaviors that often intimidate people or ruin their gym experience.