Im think they are waiting to advertise anything about UF until they get more content loaded. I think a lot Best Buy sales geeks dont know about UF because NTEK doesnt want them to until they get more content on there. I think CES 2015 would be the place to drop the final bomb and come out with the master load of A content in UF- Imagine the press- . Imagine the interest NTEK could get by showing producers and owners of content that they get a percentage of each rental .
David did say in an interview that 200 more titles would be added come Jan, So UF has had its soft launch and if there are no more bugs and all is working flawlessly- maybe its time to release all the content and start letting Best Buy as well as others to start the marketing
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