Rob, Trade shows are actually a huge part of our
Post# of 5280
Posted On: 12/19/2014 1:50:29 PM
Rob,
Trade shows are actually a huge part of our marketing plan moving forward, and of course, retail distribution is paramount to our business plan. We do already have plans to attend shows and they will be announced shortly before the particular shows takes place. Some of these shows are not easy to get in to, even as an attendee. In some cases you must be invited and especially the Agenda shows are very selective. However, there are many trade shows we can attend and we will. Starting a clothing line is extremely competitive, and utilizing public markets to fund operations of that startup is exponentially more complicated. My point is that we cannot have a “close your eyes and jump” strategy in our current condition if I am going to be careful regarding issuances and dilution. If I issued tons of shares, I would have money to throw at this sort of thing, but our strategy is to use our equity very carefully and be smart about how that money is spent. Recently we have gained tons of ground in developing all of our business strategies, our share structure plan, and our relationships in manufacturing and fulfillment. This assures we are ready and we don’t blow it by landing distribution deals we cannot fulfill. I know you are probably getting impatient, as I am, but I assure you the wait has been for a reason, there is a plan in place, and it will be worth it.
With that said stay tuned for announcements regarding funding, distribution, and of course trade shows. I believe things will heat up nicely after the holidays.
I wish I had more details for you at this time, but those details will come soon. I wish you and your loved ones a happy and healthy holiday season!
Alec G.Simione
Critic Clothing
Trade shows are actually a huge part of our marketing plan moving forward, and of course, retail distribution is paramount to our business plan. We do already have plans to attend shows and they will be announced shortly before the particular shows takes place. Some of these shows are not easy to get in to, even as an attendee. In some cases you must be invited and especially the Agenda shows are very selective. However, there are many trade shows we can attend and we will. Starting a clothing line is extremely competitive, and utilizing public markets to fund operations of that startup is exponentially more complicated. My point is that we cannot have a “close your eyes and jump” strategy in our current condition if I am going to be careful regarding issuances and dilution. If I issued tons of shares, I would have money to throw at this sort of thing, but our strategy is to use our equity very carefully and be smart about how that money is spent. Recently we have gained tons of ground in developing all of our business strategies, our share structure plan, and our relationships in manufacturing and fulfillment. This assures we are ready and we don’t blow it by landing distribution deals we cannot fulfill. I know you are probably getting impatient, as I am, but I assure you the wait has been for a reason, there is a plan in place, and it will be worth it.
With that said stay tuned for announcements regarding funding, distribution, and of course trade shows. I believe things will heat up nicely after the holidays.
I wish I had more details for you at this time, but those details will come soon. I wish you and your loved ones a happy and healthy holiday season!
Alec G.Simione
Critic Clothing
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