PNOW Outlines Plans for Significant Growth
Pure Hospitality Solutions provides proprietary technology, marketing solutions and branding services to hotel operators and condominium owners. In recent months the company has also focused a large part of daily operations on the development and acquisition of condominium apartments and hotel properties rapidly up and coming tourist destinations.
In a news release this morning, Pure Hospitality explained its aggressive strategy to achieve continued financial growth and build overall valuation of the PURE brand. This blueprint includes the acquisition of strategic real estate assets and the perpetual advancement of the company’s Friendly Online Reservation System (FROL).
“It must be made clear, PURE is first and foremost, an online hospitality technology company,” Melvin Pereira, president and CEO of Pure Hospitality, stated in a news release. “This means that the real estate we will continue to purchase at a reserved, but continual pace, is actually to serve first as an anchor – firming up our true asset value and offering a reliable source of revenue. However, the ultimate valuation for PURE, will come from our online technologies for the hospitality industry.”
In October, shortly after becoming CEO of Pure (which at the time operated as Oriens Travel & Hotel Management Corp.), Pereira initiated a turnaround plan that included tactical purchases of vacation properties located in up-and-coming Jaco, Costa Rica, effectively creating a sustainable source of financial opportunity. The assets essentially guarantee clientele for FROL in a region with little to no market saturation of Internet Distribution System (IDS) or Global Distribution System (GDS) properties.
“Nor are there many, standalone online booking engines that can be integrated throughout the Central America-Caribbean region,” explained Pereira. “I strongly believe that this company and its shareholders are finally in the right place at the right time. There is a lot to discuss with the FROL. However, there is still much to do while we are building this company prior to the launch of the re-tooled version of our hospitality booking engine.”
Up next on the company’s agenda are the following:
1. Begin branding properties with the new “by PURE” brand
2. Complete debt reduction
3. Conduct first shareholder conference call
4. Move to complete audit
5. Up-list common stock to a higher exchange
6. Initiate the second phase of the restructuring – the “Give Back”
7. Host first shareholder live conference event in Costa Rica
8. Launch the new and improved version of the FROL
Pereira acknowledged typical concerns associated with restructuring but emphasized optimism as the company advances its strategy.
“The initial phase of this restructuring was indeed arduous and is still seeming to cause a lull in our market. But real assets, real revenues, real technologies and real opportunities gives this Pure company real enterprise value. We have no idea what the market will ultimately do. But it will soon figure out how real our value is and decide to catch up. That is when I’m sure that the second phase of our [restructuring] will return healthy values and potential to our loyal shareholders,” he concluded.
For more information visit www.purenow.solutions
Pure Hospitality Solutions provides proprietary technology, marketing solutions and branding services to hotel operators and condominium owners. In recent months the company has also focused a large part of daily operations on the development and acquisition of condominium apartments and hotel properties rapidly up and coming tourist destinations.
In a news release this morning, Pure Hospitality explained its aggressive strategy to achieve continued financial growth and build overall valuation of the PURE brand. This blueprint includes the acquisition of strategic real estate assets and the perpetual advancement of the company’s Friendly Online Reservation System (FROL).
“It must be made clear, PURE is first and foremost, an online hospitality technology company,” Melvin Pereira, president and CEO of Pure Hospitality, stated in a news release. “This means that the real estate we will continue to purchase at a reserved, but continual pace, is actually to serve first as an anchor – firming up our true asset value and offering a reliable source of revenue. However, the ultimate valuation for PURE, will come from our online technologies for the hospitality industry.”
In October, shortly after becoming CEO of Pure (which at the time operated as Oriens Travel & Hotel Management Corp.), Pereira initiated a turnaround plan that included tactical purchases of vacation properties located in up-and-coming Jaco, Costa Rica, effectively creating a sustainable source of financial opportunity. The assets essentially guarantee clientele for FROL in a region with little to no market saturation of Internet Distribution System (IDS) or Global Distribution System (GDS) properties.
“Nor are there many, standalone online booking engines that can be integrated throughout the Central America-Caribbean region,” explained Pereira. “I strongly believe that this company and its shareholders are finally in the right place at the right time. There is a lot to discuss with the FROL. However, there is still much to do while we are building this company prior to the launch of the re-tooled version of our hospitality booking engine.”
Up next on the company’s agenda are the following:
1. Begin branding properties with the new “by PURE” brand
2. Complete debt reduction
3. Conduct first shareholder conference call
4. Move to complete audit
5. Up-list common stock to a higher exchange
6. Initiate the second phase of the restructuring – the “Give Back”
7. Host first shareholder live conference event in Costa Rica
8. Launch the new and improved version of the FROL
Pereira acknowledged typical concerns associated with restructuring but emphasized optimism as the company advances its strategy.
“The initial phase of this restructuring was indeed arduous and is still seeming to cause a lull in our market. But real assets, real revenues, real technologies and real opportunities gives this Pure company real enterprise value. We have no idea what the market will ultimately do. But it will soon figure out how real our value is and decide to catch up. That is when I’m sure that the second phase of our [restructuring] will return healthy values and potential to our loyal shareholders,” he concluded.
For more information visit www.purenow.solutions
