Infusion Brands International Forges Global Alliance With Brand Developers Limited

http://www.globenewswire.com/newsroom/news.html?d=250642

Grants Exclusive Distribution Rights for DualSaw(R) in Australia and New Zealand

CLEARWATER, Fla., March 29, 2012 (GLOBE NEWSWIRE) -- Infusion Brands International (INBI.PK) has improved the efficiency in which it can take new consumer products to market around the world by forming a new distribution alliance with Brand Developers Limited, one of Australia and New Zealand's most established consumer products and direct response companies. Since soft launching the partnership last month, Brand Developers has generated more than $1 million in revenue.

Infusion Brands is a consumer products company that leverages direct response to satisfy unmet market demands and solve every day problems, with an array of innovative consumer products that have potential to disrupt their categories with significant competitive advantages, features and benefits. This agreement grants Brand Developers the exclusive distribution rights in Australia and New Zealand on one such product, DualSaw®.

DualSaw is an engineering wonder with two blades that simultaneously rotate in opposite directions, enabling home improvers and professionals to make smoother, more precise cuts with reduced kickback.

In addition, this agreement paves the way for Infusion Brands and Brand Developers to collaborate on future projects not only in Australia and New Zealand, but also the United States and Europe, where Infusion Brands is already well-established.

" Infusion Brands is able to generate global sales velocity, quickly taking successful projects into other countries based on our business model," said Bob DeCecco, Chairman and CEO of Infusion Brands . "In this case, the success of the DualSaw in the United States, combined with our presence in the European market via Infusion Brands Europe, made a partnership with Brand Developers in Australia and New Zealand a natural fit for both companies."

"Having a partner with 'feet on the street' in the United States and Europe was a huge asset for us when considering the opportunity to work with Infusion Brands ," said Paul Meier, CEO of Brand Developers. "We feel certain this is going to be a long-term, mutually beneficial partnership: We are already being asked by retailers here to stock the DualSaw , and sales to date have been twice initial projections."

According to DeCecco, the relationship will likely be expanded to include other products and line extensions. Plans are also in the works to announce additional global partnerships in the near future.

About Infusion Brands International, Inc.

Infusion Brands International, Inc. (INBI.PK) is a global consumer products company that builds and markets brands, leveraging direct to consumer channels of distribution. With physical offices in North America, Europe and Asia, Infusion Brands has worldwide reach and capability. For more information, visit infusionbrands.com .

About Brand Developers Limited

Brand Developers Limited is a direct marketing, import and distribution company. It was formerly known as National Mail New Zealand Limited and changed its name in May 2002. The company was incorporated in 1998 and is based in Auckland, New Zealand.

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