As "smart" as Mr. Bordynuik is, I don't think he's near as "smart" as the "long and strong" who continue to hold their shares, and seize each new all-time-low as an opportunity to "cost average down" with more "cheapies".
So yes, of course Mr. Bordynuik has made himself millions of dollars, several times over by, selling shares to those "smarter" than he is.