A very important read: "Brand Up" Article date

A very important read:
"Brand Up"
Article dated: September 02, 2011 (7 months ago)
http://www.review.net/section/detail/brand-up/

Here are a couple quick quotes from the article though I highly encourage reading it:

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In fact, DeCecco says the firm, now called Infusion Brands, will likely make money in the fourth quarter — its first-ever profitable period . ...then called OmniReliant Holdings, had just ripped through more than $50 million of the fund’s cash in three years with nary a profit.

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It now has 54 employees, including 36 who work out of the firm’s 34,000-square-foot facility in a Clearwater business park. It’s a big leap from two years ago, when OmniReliant had six employees.

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The company had $16.73 million in 2010 revenues , up 75% from $9.55 million in 2009, according to Securities and Exchange Commission filings.

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Past Dual Saw, Infusion Brands is a business with multiple tentacles. One arm is its TV studio, one of the biggest on the Gulf Coast, where it rents out space for companies, including Publix and Tropical Smoothie, to shoot commercials.

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For starters, once Infusion can post six straight profitable quarters, DeCecco says he will take the company public again, this time with an IPO on the New York Stock Exchange. Infusion Brands is currently traded on the Pink Sheets exchange

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On the building a company part, Infusion recently grew on an international scale. It opened a sales and marketing office in Taiwan earlier this summer that now has 10 employees.

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"We are not a live shopping company, and we don't want to be," says DeCecco. "We are interested in being a global sales company."

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