Last year when I was surfing for ad insertion comp
Post# of 17650
Posted On: 11/21/2014 5:32:59 PM
Last year when I was surfing for ad insertion compression tech It was really hard to find what it was companies had. Now It seems mid 2014 I 'm running into companies eager to announce there ad insertion tech. Is it me and was it all ways there I just didn't notice or are companies finding a new ad insertion Technology that is now bringing rev to there bottom line, because there is a big similarity and many companies are saying we have a Dynamic ad insertion platform now....WHAT !!
Here is just a couple there are a lot more.
I know some are out dated but it's popping out at me , Maybe I just didn't recognize it earlier. I was very determined to find our ad platform.........Blind as a bat now.
http://www.cedmagazine.com/news/2014/07/digit...ch-for-all
Dynamic ad insertion (DAI) allows network operators to deliver targeted, addressable ads, and by monitoring subscriber response, operators can reap mountains of valuable viewer data. Deploying DAI still tends to require the resources available to a Tier 1, but like many expensive innovations, DAI is becoming more common, will become more affordable and easier to implement, and should be showing up on the radar screens of Tier 2s and Tier 3s soon. Wide Open West (WOW), for example, is heading into a trial of the technology soon.
“The bulk of DAI interest is with larger operators, but once they adopt best practices it trickles down to smaller operators, who are definitely interested in DAI,” said Aravindh Vanchesan, digital media industry analyst for Frost & Sullivan.
Traditional ad insertion technology has gained traction, experts maintain. Now, DAI is gradually getting its own traction too, albeit with some major hurdles, particularly for the smaller cable operator community.
“DAI is a good way to monetize investment, but challenges such as storage capabilities, ad servers, rights agreements and a lot of complexities make it difficult for tier 2 and 3 operators. And it’s not just VOD, but linear, TV everywhere, and mobile. It’s proportionate to how large their VOD libraries and subscriber bases are,” Vanchesan added.
Despite those challenges, a handful of smaller operators are wading into the DAI pool, or at least exploring its potential.
Patrick Knorr, EVP of business solutions for Wave Broadband, said, “VOD advertising is key, and the opportunities for tier 2 and 3 operators to support local ad insertion and national ads will be increasingly important to the ecosystem, which ultimately will include Internet advertising. Most smaller operators outsource their advertising, so the question is how efficiently can they mine the revenue. But DAI is the future.”
And there can be a clear return on investment with DAI, explained Chris Hock, SVP of marketing and partners for BlackArrow, a leading provider of ad insertion solutions.
“Revenue has grown with DAI, Scripps for example, so operators must look at DAI, along with advertisers. They want to reach targeted markets and unlock audience data,” Hock said.
Tier 2s and 3s want the same thing. But getting it won’t be easy.
Added Hock: “There’s a change in tone among tier 2 and 3 operators. They get it, and know they must eventually do DAI. But there are major hurdles like capex. The technology issues have been solved, so now it’s about the business plan, justifying it, and putting the business ecosystem together.”
And a key component to that ecosystem may be outsourcing DAI, maintains Mark Lieberman, president and CEO of Viamedia, a leading cable advertising firm.
“There is opportunity for tier 2 and 3 operators and a table stakes opportunity for DAI. Once appointment TV goes away it all goes to VOD, which will require a different kind of TV advertising. So there’s both opportunities and challenges for tier 2 and 3 operators with DAI.”
One major challenge, he noted, is competition. And it’s from giant Comcast. “Comcast also competes for ad dollars. That leaves smaller operators out there without a solution. That’s what we’re working on.”
In the meantime, service providers such as Wide Open West (WOW) are moving closer to DAI.
“We’re very optimistic about DAI. It’s still early, but the technology issues have been thought through. It’s still costly, and there are rights issues, so most won’t be investing in DAI any time soon. But the day will come for DAI with tier 2 & 3 operators,” said Peter Smith, SVP of programming and advertising sales for WOW, which will begin a trial of DAI at its Lawrence, Kansas, system (formerly Sunflower) and based on its results could launch DAI in its Chicago and Detroit systems.
In the meantime, small operators are exploring the potential of DAI.
“There is an appetite among smaller operators for DAI, even with inherent challenges of scale and resources. So we need a model that works across all tiers. We’re seeing smaller operators waiting for the technology to shake out and mature, then go to DAI and take the benchmark from the larger operators. And the cost of deployment is coming down,” said Charlie Barnes, SVP of product strategy and management for FourthWall Media.
Just how far down those costs drop, and how content libraries grow will likely help determine DAI’s future in the smaller operators’ community. But it’s still early.
Concluded Hock: “DAI will be in smaller tier 3 systems down the road as adoption occurs, particularly when hooking up to the cloud. The challenge is putting all the pieces together.”
http://www.virtual-strategy.com/2014/11/21/so...z3JjxehtPU
Solbox Ad Zipper is a server-side ad insertion solution capable of integrating ads and video content regardless of device and format. It is characterized by its ability to overcome the complexities and technical limitations associated with traditional client-side ad insertion methods.
Solbox (Taeha Park, CEO, http://www.solbox.com), a company specializing in CDN (Content Delivery Network) and cloud technology, today announced its participation in Streaming Media West 2014, held from November 18 to 19 in Huntington Beach, California, for a presentation on its recently-released server-side ad insertion solution.
'Streaming Media West' is the world's largest event for online video technologies and business strategies, and as the only Korean company to attend the event, Solbox was alongside industry leaders including Verizon, Skype, Wowza Media Systems, and Limelight Networks.
Presentations and panel discussions for OTT, encoding and transcoding, content monetization, format and protocol standardization, and other topics related to online videos took place over the course of the two-day event. Notably, Solbox received much fanfare for its presentation and demonstration of Ad Zipper released just a week prior on the 11th of November.
Solbox Ad Zipper is a server-side ad insertion solution capable of integrating ads and video content regardless of device and format. It is characterized by its ability to overcome the complexities and technical limitations associated with traditional client-side ad insertion methods. Solbox received a great response from the attendees in demonstrating their solution for easily inserting ads into videos in real-time without SDKs, plug-ins, or JavaScript along with support for pre-, mid-, and post-roll formats.
Ad Zipper garnered attention from OVP (Online Video Platform) operators for being capable of ensuring flexible and reliable advertising service on any device to provide the highest quality viewing experience as well as generate advertising revenue.
Taeha Park, CEO of Solbox, commented, "Through this event, we were able to identify streaming-related trends and technologies at a glance as well as build relationships with key players in the industry. It was a great opportunity to gauge the current market requirements." He continued, "We've proven our technology in the Korean market. I believe our demonstration at this event will be an important first step for expanding into the global market."
THIS TECHNOLOGY Unveils Dynamic Ad Insertion Capabilities That Support TV Everywhere, Title VI Digital and IP Video Platforms
LOS ANGELES, CA - THE CABLE SHOW 2014 THIS TECHNOLOGY, a leading provider of dynamic ad insertion and alternate content delivery solutions, today announced new capabilities to overcome growing complexity around converged advertising. Version 2.1 of Trajectory™ Dynamic Ad Insertion includes an enhanced placement opportunity management system (POMS) for improved enforcement of placement opportunity ownership agreements and quartile-level impression reporting. The platform drives highly-available ad routing for linear, on demand, and network DVR with high performance, real-time inventory management (POIS) and ad decision execution. Trajectory also includes advertising asset availability information that ensures campaign managers can make decisions for the right ad, in the right form, on the necessary CDN.
Monetizing content across screens requires grappling with new advanced advertising challenges. This includes the need to interface with more partner ad systems while supporting legacy systems alongside the latest IP-based services and devices. With Trajectory 2.1, THIS TECHNOLOGY drives the industry to overcome difficulty associated with managing ad loads, inventory splits and enforcement of these agreements across multiple platforms for multiple partners. THIS TECHNOLOGY has identified the common features that need to be in all ad systems and reduces time to market by building those features into every system in the ecosystem without the redundant integration costs. Additionally, customers gain more control over the viewer experience through new features that normalize inventory definitions and usage across all players and their systems.
"THIS TECHNOLOGY is deeply entrenched in the dynamic ad insertion market, bringing solutions to emerging problems based on what our operator and programmer customers tell us they need to successfully execute on advertising strategies," said Denise MacDonell, vice president of product management for THIS TECHNOLOGY. "Our latest release of Trajectory demonstrates continued maturation of the market and the required solution that helps open the advanced advertising ecosystem in a multiscreen world."
http://www.mediapost.com/publications/article...rtion.html
CBS is starting up the selling of advertising via video-on-demand programming through “dynamic ad insertion” to marketers.
Through dynamic ad insertion, TV commercials on VOD services can be swapped out and new TV commercials inserted into programming after a three-day time period -- thus significantly adding new advertising revenue for the network.
Typically, virtually all national TV advertising revenue comes from traditional linear TV programming deals pegged to the C3 metric -- average commercial ratings plus three days of time-shifted viewing. Networks have been pushing for advertisers to pay for all TV viewing beyond the three-day period -- including that of TV programming delivered via its linear TV network.
For its VOD efforts, CBS is working with Canoe Ventures and its partners -- which include Comcast, Time Warner, Cox Communications and Bright House Networks.
Network TV advertising sellers have been touting the revenue generated by dynamic ad insertion for some time. One estimate says revenue from dynamic ad insertion amounted to $150 million in 2013. Projections indicate that the business could grow quickly to around $1 billion a few years.
Jo Ann Ross, president of advertising sales at the CBS Television Network, stated: “Our advertisers recognize the value of delayed viewing both in terms of sheer volume and the quality of the audience it delivers. Having the ability to switch creative copy in a significant portion of this footprint makes VOD an even more attractive option for clients moving forward.”
“With the launch of dynamic ad insertion we are unlocking new and valuable on-demand inventory for our advertisers with added reach and flexibility,” said Marc DeBevoise, executive vice president/general manager of entertainment, sports and news of CBS Interactive.
With this effort, CBS looks to grab not just new advertising dollars but younger TV viewers whose behavior increasingly leans to time-shifted programming.
SLIC I had to put all these together.
Here is just a couple there are a lot more.
I know some are out dated but it's popping out at me , Maybe I just didn't recognize it earlier. I was very determined to find our ad platform.........Blind as a bat now.
http://www.cedmagazine.com/news/2014/07/digit...ch-for-all
Dynamic ad insertion (DAI) allows network operators to deliver targeted, addressable ads, and by monitoring subscriber response, operators can reap mountains of valuable viewer data. Deploying DAI still tends to require the resources available to a Tier 1, but like many expensive innovations, DAI is becoming more common, will become more affordable and easier to implement, and should be showing up on the radar screens of Tier 2s and Tier 3s soon. Wide Open West (WOW), for example, is heading into a trial of the technology soon.
“The bulk of DAI interest is with larger operators, but once they adopt best practices it trickles down to smaller operators, who are definitely interested in DAI,” said Aravindh Vanchesan, digital media industry analyst for Frost & Sullivan.
Traditional ad insertion technology has gained traction, experts maintain. Now, DAI is gradually getting its own traction too, albeit with some major hurdles, particularly for the smaller cable operator community.
“DAI is a good way to monetize investment, but challenges such as storage capabilities, ad servers, rights agreements and a lot of complexities make it difficult for tier 2 and 3 operators. And it’s not just VOD, but linear, TV everywhere, and mobile. It’s proportionate to how large their VOD libraries and subscriber bases are,” Vanchesan added.
Despite those challenges, a handful of smaller operators are wading into the DAI pool, or at least exploring its potential.
Patrick Knorr, EVP of business solutions for Wave Broadband, said, “VOD advertising is key, and the opportunities for tier 2 and 3 operators to support local ad insertion and national ads will be increasingly important to the ecosystem, which ultimately will include Internet advertising. Most smaller operators outsource their advertising, so the question is how efficiently can they mine the revenue. But DAI is the future.”
And there can be a clear return on investment with DAI, explained Chris Hock, SVP of marketing and partners for BlackArrow, a leading provider of ad insertion solutions.
“Revenue has grown with DAI, Scripps for example, so operators must look at DAI, along with advertisers. They want to reach targeted markets and unlock audience data,” Hock said.
Tier 2s and 3s want the same thing. But getting it won’t be easy.
Added Hock: “There’s a change in tone among tier 2 and 3 operators. They get it, and know they must eventually do DAI. But there are major hurdles like capex. The technology issues have been solved, so now it’s about the business plan, justifying it, and putting the business ecosystem together.”
And a key component to that ecosystem may be outsourcing DAI, maintains Mark Lieberman, president and CEO of Viamedia, a leading cable advertising firm.
“There is opportunity for tier 2 and 3 operators and a table stakes opportunity for DAI. Once appointment TV goes away it all goes to VOD, which will require a different kind of TV advertising. So there’s both opportunities and challenges for tier 2 and 3 operators with DAI.”
One major challenge, he noted, is competition. And it’s from giant Comcast. “Comcast also competes for ad dollars. That leaves smaller operators out there without a solution. That’s what we’re working on.”
In the meantime, service providers such as Wide Open West (WOW) are moving closer to DAI.
“We’re very optimistic about DAI. It’s still early, but the technology issues have been thought through. It’s still costly, and there are rights issues, so most won’t be investing in DAI any time soon. But the day will come for DAI with tier 2 & 3 operators,” said Peter Smith, SVP of programming and advertising sales for WOW, which will begin a trial of DAI at its Lawrence, Kansas, system (formerly Sunflower) and based on its results could launch DAI in its Chicago and Detroit systems.
In the meantime, small operators are exploring the potential of DAI.
“There is an appetite among smaller operators for DAI, even with inherent challenges of scale and resources. So we need a model that works across all tiers. We’re seeing smaller operators waiting for the technology to shake out and mature, then go to DAI and take the benchmark from the larger operators. And the cost of deployment is coming down,” said Charlie Barnes, SVP of product strategy and management for FourthWall Media.
Just how far down those costs drop, and how content libraries grow will likely help determine DAI’s future in the smaller operators’ community. But it’s still early.
Concluded Hock: “DAI will be in smaller tier 3 systems down the road as adoption occurs, particularly when hooking up to the cloud. The challenge is putting all the pieces together.”
http://www.virtual-strategy.com/2014/11/21/so...z3JjxehtPU
Solbox Ad Zipper is a server-side ad insertion solution capable of integrating ads and video content regardless of device and format. It is characterized by its ability to overcome the complexities and technical limitations associated with traditional client-side ad insertion methods.
Solbox (Taeha Park, CEO, http://www.solbox.com), a company specializing in CDN (Content Delivery Network) and cloud technology, today announced its participation in Streaming Media West 2014, held from November 18 to 19 in Huntington Beach, California, for a presentation on its recently-released server-side ad insertion solution.
'Streaming Media West' is the world's largest event for online video technologies and business strategies, and as the only Korean company to attend the event, Solbox was alongside industry leaders including Verizon, Skype, Wowza Media Systems, and Limelight Networks.
Presentations and panel discussions for OTT, encoding and transcoding, content monetization, format and protocol standardization, and other topics related to online videos took place over the course of the two-day event. Notably, Solbox received much fanfare for its presentation and demonstration of Ad Zipper released just a week prior on the 11th of November.
Solbox Ad Zipper is a server-side ad insertion solution capable of integrating ads and video content regardless of device and format. It is characterized by its ability to overcome the complexities and technical limitations associated with traditional client-side ad insertion methods. Solbox received a great response from the attendees in demonstrating their solution for easily inserting ads into videos in real-time without SDKs, plug-ins, or JavaScript along with support for pre-, mid-, and post-roll formats.
Ad Zipper garnered attention from OVP (Online Video Platform) operators for being capable of ensuring flexible and reliable advertising service on any device to provide the highest quality viewing experience as well as generate advertising revenue.
Taeha Park, CEO of Solbox, commented, "Through this event, we were able to identify streaming-related trends and technologies at a glance as well as build relationships with key players in the industry. It was a great opportunity to gauge the current market requirements." He continued, "We've proven our technology in the Korean market. I believe our demonstration at this event will be an important first step for expanding into the global market."
THIS TECHNOLOGY Unveils Dynamic Ad Insertion Capabilities That Support TV Everywhere, Title VI Digital and IP Video Platforms
LOS ANGELES, CA - THE CABLE SHOW 2014 THIS TECHNOLOGY, a leading provider of dynamic ad insertion and alternate content delivery solutions, today announced new capabilities to overcome growing complexity around converged advertising. Version 2.1 of Trajectory™ Dynamic Ad Insertion includes an enhanced placement opportunity management system (POMS) for improved enforcement of placement opportunity ownership agreements and quartile-level impression reporting. The platform drives highly-available ad routing for linear, on demand, and network DVR with high performance, real-time inventory management (POIS) and ad decision execution. Trajectory also includes advertising asset availability information that ensures campaign managers can make decisions for the right ad, in the right form, on the necessary CDN.
Monetizing content across screens requires grappling with new advanced advertising challenges. This includes the need to interface with more partner ad systems while supporting legacy systems alongside the latest IP-based services and devices. With Trajectory 2.1, THIS TECHNOLOGY drives the industry to overcome difficulty associated with managing ad loads, inventory splits and enforcement of these agreements across multiple platforms for multiple partners. THIS TECHNOLOGY has identified the common features that need to be in all ad systems and reduces time to market by building those features into every system in the ecosystem without the redundant integration costs. Additionally, customers gain more control over the viewer experience through new features that normalize inventory definitions and usage across all players and their systems.
"THIS TECHNOLOGY is deeply entrenched in the dynamic ad insertion market, bringing solutions to emerging problems based on what our operator and programmer customers tell us they need to successfully execute on advertising strategies," said Denise MacDonell, vice president of product management for THIS TECHNOLOGY. "Our latest release of Trajectory demonstrates continued maturation of the market and the required solution that helps open the advanced advertising ecosystem in a multiscreen world."
http://www.mediapost.com/publications/article...rtion.html
CBS is starting up the selling of advertising via video-on-demand programming through “dynamic ad insertion” to marketers.
Through dynamic ad insertion, TV commercials on VOD services can be swapped out and new TV commercials inserted into programming after a three-day time period -- thus significantly adding new advertising revenue for the network.
Typically, virtually all national TV advertising revenue comes from traditional linear TV programming deals pegged to the C3 metric -- average commercial ratings plus three days of time-shifted viewing. Networks have been pushing for advertisers to pay for all TV viewing beyond the three-day period -- including that of TV programming delivered via its linear TV network.
For its VOD efforts, CBS is working with Canoe Ventures and its partners -- which include Comcast, Time Warner, Cox Communications and Bright House Networks.
Network TV advertising sellers have been touting the revenue generated by dynamic ad insertion for some time. One estimate says revenue from dynamic ad insertion amounted to $150 million in 2013. Projections indicate that the business could grow quickly to around $1 billion a few years.
Jo Ann Ross, president of advertising sales at the CBS Television Network, stated: “Our advertisers recognize the value of delayed viewing both in terms of sheer volume and the quality of the audience it delivers. Having the ability to switch creative copy in a significant portion of this footprint makes VOD an even more attractive option for clients moving forward.”
“With the launch of dynamic ad insertion we are unlocking new and valuable on-demand inventory for our advertisers with added reach and flexibility,” said Marc DeBevoise, executive vice president/general manager of entertainment, sports and news of CBS Interactive.
With this effort, CBS looks to grab not just new advertising dollars but younger TV viewers whose behavior increasingly leans to time-shifted programming.
SLIC I had to put all these together.
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