MDHI News MDHI to Offer Consumers Fuel Savings via

MDHI News MDHI to Offer Consumers Fuel Savings via Launch of MotorBooster™ Radio Advertising Campaign Scheduled for April 15th, 2012

2012-03-27 09:00 ET - News Release

KING OF PRUSSIA, Pa., March 27, 2012 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), today announced that it will begin a radio advertising campaign in selected U.S. cities that will enable consumers to try the Company's unique, patented and EPA registered combustion chamber fuel catalyst product called MotorBooster™. The new advertisement, which will mainly be broadcast during morning and evening drive-time hours, will target major cities where consumers face longer than normal commute times and traffic congestion. The promotion will drive consumers to call a toll-free number to receive their free sample of 10 MotorBooster™ tablets. Consumers will be responsible to pay a shipping and handling charge of only $5.95 USD.

"We believe this promotion is a great way to introduce this revolutionary product to the marketplace. With a third of the U.S. now paying a minimum of $4.00 per gallon for gasoline, and the prospect for even higher prices as we move closer to the summer driving season, we expect to see a tremendous interest in the MotorBooster™ product," commented Paul Green, VP of marketing and sales. "We have selected a leading radio marketing and media buying firm, Push Button Productions, to manage our campaign, and could not be more pleased to have the Principals from this highly experienced firm on board with our program. Our pre-paid radio spots are scheduled to begin airing on April 15th,2012, in selected cities.  Interested consumers outside of the advertising area can still participate in the promotion by calling our toll-free MotorBooster™ promotions hot line number beginning on April 15th at 1-800-224-6031. We expect this promotion to sell out in short order."

In a recent independent third-party dynamometer test, an engine treated with MotorBooster™ exhibited significant performance (fuel consumption reduction of 16.5% and an increase in horsepower by 2.9%) and emission improvements (54% reduction in carbon monoxide and 84% decline in hydrocarbons) after having been conditioned with the combustion catalyst product, as compared to results before treatment.  Dozens of additional tests have been completed around the world as well, that document the fuel savings, performance enhancement, and emission reductions qualities with this type of product.

The radio spot for the MotorBooster™ marketing launch can be heard on YouTube.com. You can find it by going to Google.com and searching the terms "YouTube" and "MotorBooster™."