BRAV news this AM +.0002 BRAVADA Launches World

LOS ANGELES, Mar 26, 2012 (BUSINESS WIRE) -- BRAVADA International () (BRAV) announced today that it has launched WorldofLeggings.com, its companion ecommerce website for its World of Leggings™ retail stores. WorldofLeggings.com is being launched with a number of robust design features which includes a customer rewards program as well as internal features for tracking, maintaining and growing an interactive customer base. Over the coming days, WorldofLeggings.com will continue to be populated with hundreds of women’s leggings, bodysuits, jumpsuits, shorts and accessories and is expected to carry a more comprehensive women’s fashion product offering as compared to its sister website OnlyLeggings.com.

Over the past year, OnlyLeggings.com has grown significantly with projected 2012 revenues of between $2.8 - $3.5 million. BRAVADA anticipates a similar growth trajectory for WorldofLeggings.com through focused online marketing and organic growth derived from the continued expansion of its real world retail store, World of Leggings.

WorldofLeggings.com and OnlyLeggings.com are to be operated as “copycat competition” to one another with both websites being unique and composed of its own flavors to distinguish themselves from one another as separate entities in the market place.

The launch of WorldofLeggings.com forms a significant propellant in accelerating BRAVADA’s revenue in 2012 not just online but in store as well. It has been shown that as a company’s real world business expands a commensurate growth in its online revenue can be seen.

As with OnlyLeggings.com, all components of WorldofLeggings.com were designed in-house by CEO Danny Alex and built around the Volusion shopping cart environment. This creates an enormous competitive advantage as development cost are only a few hundred dollars with changes and additions on the websites occurring in real time without time delay or cost of outsourced html developers or photoshop contractors.