Which comes first the chicken or the egg? The company picks the record date and the ex-dividend date is determined from the record date. The company picks the payable date too. This particular dividend is complicated because it involves a stock divi, spin-off and IPO. I have tried figuring it out by spending many hours on various websites (which I am sure you have visited), speaking with senior brokers and have determined the upcoming pr is the only way to receive our answers. I know it is crazy making but in the end we will be rewarded with VitaCig shares.I will be buying more shares of VitaCig once it begins trading. I bought mCig as a long term stock, will continue to hold and add more shares on dips.