#1 STKO recently entered into agreement with New Sun Cookies
#2. STKO has seen a sharp rise in sales through its increased e-commerce presence and online availability
#3. STKO has entered into an endorsement agreement with seven-time Olympic medalist Shannon Miller
#4. STKO is expected to benefit from the exponential growth in the Natural and Organic Foods industry
#5. STKO just announced that it is generating sales in the Corporate Catering Market
#6. STKO is moving back upwards from the lower Bollinger bands
Agreement with New Sun Cookies Expected to Boost Sales
STKO’s subsidiary, Anthus Life’s recent agreement with New Sun Cookies, a provider of delicious and healthy way to add fiber to the consumer’s diet, is expected to boost sales in 2012.
New Sun Cookies products are well established and are also widely available at supermarkets, convenience stores, health food stores, vending operations and school boards.
Peter Hellwig, President and CEO of Stakool/Anthus Life, recently said that the bi-lateral agreement between Anthus Life and New Sun Cookies brings multiple benefits to the company.
Hellwig said that the addition of organic cookies that complement the company’s Natural plus Energy™ bars provide expanded sales opportunity and the company immediately gains a distributor and existing sales. Hellwig believes that all these and other benefits give the company a reason to be bullish about its sales projections going forward.
Dr. Rick Bates, President of New Sun Cookies, said recently that the company is excited to be engaged with a progressive marketing and sales company and the growth potential is magnified by partnering and consolidating efforts.
E - Commerce Presence and Online Availability Boosting Sales
STKO recently announced that Anthus Life has increased its e-commerce presence and online product availability. STKO’s Natural plus Energy™ product line is now available through Alice.com and drugstore.com. The two retail websites receive millions of hits every month. More importantly, a large number of these hits are converted.
CEO Hellwig recently said that Anthus Life views e-commerce as an important component to expanding sales and increase brand awareness. Hellwig believes that having the company’s online store hosted by Alice.com was a natural choice as their sophistication and data capture capabilities are first rate and offer the required tools to learn more about the company’s customers and provide a more engaging experience to boost online sales and brand awareness.
Hellwigg said that the implementation of Alice.com and drugstore.com is just the start of a continuing strategy of expanding the company’s e-commerce and social media presence.
Endorsement Agreement with SEVEN-TIME Olympic Medalist Shannon Miller
STKO in order to boost its marketing efforts recently entered into an endorsement agreement with seven-time Olympic medalist Shannon Miller.
Miller, who is also a two-time Olympic Hall of Fame inductee, will be the face of Anthus Life’s Natural plus Energy healthy snack bars. STKO believes that Miller’s endorsement will increase national brand awareness of the Natural plus Energy product line.
Miller, who currently serves as the President of Shannon Miller Lifestyle: Health and Fitness for Women, said that she is thrilled to be part of something that actually tastes delicious and is a perfect fit for her company.
Commenting on the product line, Miller said that it is a great complement to your post-workout, when you are hungry or simply mixing into yogurt for breakfast to start the day right.
