Blue Water Brand Could Capture Premium Rum Market Share
ACCESSWIRE - Thu Oct 23, 9:05AM CDT
Whitefish, MT / ACCESSWIRE / October 23, 2014 / The October 2013 IWSR (International Wine & Spirit Research) global forecast indicates that the international spirits import market is on track to grow at a 3% CAGR through 2018, with rum emerging as one of the top three fastest growing categories alongside whisky and vodka. Total rum sales volume is set to climb from the 146M cases of nine liter bottles currently sold annually to over 156M cases, while consumption in the broader spirits market is set to rise 290M cases over 2012 levels, to around 3.37B cases by 2018.
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