"I know of NO ONE who bought into P2O because of t
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I'm sure you don't and I'm sure you're personally unaffected.
However a typical investor doing DD would look at the assets of a company to determine how much the company would be worth in the event the business didn't pan out. A failed company with significant assets to sell with the proceeds of a sale to be distributed to shareholders represents lower risk than a company which has a negative book value.
When Mr. Bordynuik defrauded investors by saying the media credits had a true value of $10M, he was telling investors their risk was greatly reduced. That turned out to be a fabrication.