Nice find. http://www.environment911.org/Crayol
Post# of 43064
http://www.environment911.org/Crayolas_Commit..._the_World
Posted May 17, 2014
excerpt:
"The story gets even better. Children at Concord and Sun Valley elementary schools in California joined forces and wrote letters to Crayola asking them to recycle their markers.
Incredibly, Crayola did more than step up to the plate. They created a program to educate children about the environment and even pay the cost of shipping spent markers to be recycled. An added bonus is their pre-paid FedEx shipping labels which are provided to participating schools.
What's more, Crayola's ColorCycle program accepts all brands of plastic markers, not just Crayola markers. And they accept highlighters and dry erase markers too.
In a SunWize blog by sbhandari posted September 4th, 2013, the details of this Crayola collaboration was discussed. Here's the gist:
1) JBI, Inc., a company that turns plastic into liquid fuels, will recycle the plastic casings of dried out markers to create a cleaner, low sulfur fuel.
2) Crayola did the leg work of researching the most beneficial method to repurpose their markers and provide learning resources for schools to teach students about recycling and other environmental solutions.
3) With just over 300 markers, JBI can create 1 gallon of fuel. Founder John Bordynuik confirmed that partnering with Crayola diverts plastic waste from landfills and/or incineration.
Recycled markers have black casings now
Credit: Elizabeth (Elizabeth/Table4Five on flickr) / Licensed under Creative Commons Attribution 2.0 Generic
Who can participate?
Presently, any Kindergarten through grade 12 school in the contiguous 48 United States and many areas of Canada can take part in Crayola's ColorCycle program.
When I checked the registration information on Crayola's website, I discovered that the following provinces in Canada are included (based on postal code information): BC, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, New Brunswick, and Nova Scotia.
What's the wonderful thing about all of this?
Consumers don't need to pay more because of these initiatives - Crayola is absorbing the massive manufacturing costs of going green "because it's the right thing to do."
Up next, enjoy the inspiring video uploaded by Michael Carroll May 24th, 2013. There wasn't a dry eye in my house when I showed it to friends and family. It documents the efforts of children at Concord and Sun Valley Elementary schools to encourage Crayola to develop a recycling program for their markers.
Thanks Crayola for creating your ColorCycle program"