PORT WASHINGTON, NY--(Marketwired - Oct 21, 2014) - Publishers Clearing House (PCH) continues its ongoing charitable efforts with the launch of "The Giveback" ( http://bit.ly/Giveback2014 ) and an expansion of the company's relationship with St. Jude Children's Research Hospital® .
The 2014 Giveback events guarantee a combined $150,000 gift for St. Jude, which is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. This year PCH is encouraging its loyal players and Facebook fans to engage even more. The more visitors play on PCH.com, PCHGames.com, PCHSearchandWin.com and PCHLotto.com from Oct. 21 - Nov. 4 and earn tokens, the more they can help give back to St. Jude -- to the tune of an additional $50,000. Players can enter daily for the chance win one of five chances at $1,000.
"Our founders established a heritage of charitable giving that continues 60 years after the company was established. Nearly half of our profits go to charities each year," said Deborah Holland, EVP at Publishers Clearing House. "For the past four years our players have consistently encouraged support for St. Jude Children's Research Hospital, which is why we dedicated this year's Giveback campaigns to their efforts exclusively. We are excited that we can harness our online and offline networks to help raise more awareness and ultimately more dollars for this important institution."
When logging onto PCH.com, PCHGames.com, PCHSearchandWin.com and PCHLotto.com from Oct. 21 - Nov. 4, players will be immediately encouraged to engage and earn tokens to help give back even more. This will also help drive additional awareness for St. Jude Children's Research Hospital. The program has also been timed with PCH's newest "$10,000 A Week For Life" TV campaign that will drive millions of people to PCH.com to enter for the chance to win, earn tokens and increase the total amount PCH contributes to St. Jude Children's Research Hospital this fall.
St. Jude is where doctors often send their toughest cases, because St. Jude has the world's best survival rates for the most aggressive childhood cancers. Treatments invented at St. Jude have helped push the overall survival rate for childhood cancer from 20 percent to more than 80 percent since opening more than 50 years ago, and is working to drive that rate to 90 percent in the next decade. No family ever receives a bill from St. Jude for treatment, travel, housing or food, because all a family should worry about is helping their child live.
About Publishers Clearing House Digital With more than 15 million unique visitors each month, Publishers Clearing House Digital is a leading interactive media and entertainment destination offering a broad range of products, digital entertainment and services to consumers. The company's success is based on PCH's unique, free-to-play, chance-to-win value proposition, the trusted first party relationship maintained with millions of consumers and the excitement of the Publishers Clearing House brand and the Prize Patrol. The company has awarded more than $252 million since it was founded in 1953. For more information visit http://www.pch.com or http://liquidwireless.com
Media contact: Michael Volpatt michael@larkinvolpatt.com 415-994-8864
