HUNTINGTON BEACH, Calif., Oct. 1, 2014 (GLOBE NEWSWIRE) -- The Mauli Ola Foundation's Battle for the Breasts presented by Ambry Genetics, an online surf video contest, kicks off today on Surfline.com. Sixteen of the world's best female surfers will go head to head during Breast Cancer Awareness Month to raise awareness and compete for genetic testing vouchers donated by Ambry Genetics to the qualifying cancer clinics. Head to Surfline.com today to watch the video clips and cast your vote on Round 1 .
"The month of October — Breast Cancer Awareness Month — is going to be an exciting time here at Surfline," said Event Director Mike Cianciulli. "Not only do we get to highlight some of the best women's surfing we've ever seen, but also raise awareness while supporting such a great cause."
The surfers in the event will represent sixteen randomly selected cancer center/clinic foundations and win up to $125,000 worth of hereditary breast cancer testing vouchers, donated on their behalf by Ambry Genetics. The remaining 12 foundations/clinics will also receive a voucher for a comprehensive BRCA1 & 2 analysis for participating in the contest.
"Early detection for breast cancer is the key to making this disease curable. Targeting women to appropriate screening, based on their personal or family history, or results of genetic testing, is the most effective mechanism we have for preventing breast cancer and saving lives," said Charles Dunlop, CEO of Ambry Genetics.
The bracket-style online video competition will see the playing field narrow throughout the month of October. Check Surfline.com weekly to vote on the next round and follow the surfers to victory.
"I've been really fired up about the Battle for the Breasts event," said surfer Sage Erickson. "Every time I paddled out, I had the mentality of wanting to surf my very best just knowing that it could possibly raise $125,000 and help save someone's life. We take the gift of being healthy for granted sometimes, so surfing for something more only gives the sport more meaning to me."
Watch the Battle for the Breasts trailer: https://www.youtube.com/watch?v=dKPtiibFVB8
To learn more about Mauli Ola Foundation, please visit www.mauliola.org .
To learn more about Ambry Genetics, please visit www.ambrygen.com .
-About Surfline/Wavetrak, Inc.-
Surfline/Wavetrak, Inc. specializes in providing live and predicted ocean weather information, editorial content, and consulting services to consumers, businesses, and government agencies worldwide.
Headquartered in Huntington Beach, California, Surfline/Wavetrak Inc. is focused on enabling its customers to pursue peak surfing, marine, and fishing experiences through the Surfline.com, Buoyweather.com , and FishTrack.com brands on web and mobile platforms.
Since 1985, Surfline.com has built the largest streaming coastal HD cam network and merged premier surf forecasts and editorial talent with industry-leading technology to produce content of quality aimed at active participants in the sports of surfing primarily, with other ocean enthusiasts such as stand-up paddle boarding, windsurfing, bodysurfing, bodyboarding and kitesurfing utilizing the services as well.
In 2003, Surfline/Wavetrak Inc. acquired Buoyweather.com, a popular website for boaters, sailors, anglers and divers. Buoyweather is unique from its network of "Virtual Buoys" that provide focused marine forecast data for coastal and offshore areas in the world. From each virtual buoy point, users are able to gauge current wind speeds and swell heights, as well as garner a seven-day marine forecast for that precise location.
In 2012, the Company launched Fishtrack.com, a website for offshore fisherman. FishTrack offers coverage of many of the world's top sport fishing destinations. Users are able to view the latest SST charts and chlorophyll imagery, plot waypoints and receive marine weather forecasts with one convenient tool.
The company's online properties were visited by an average of 175,000 unique people per day and an average of 2,000,000 per month.
The Company offers paid premium subscription services on both web and mobile platforms. In addition to paid subscriptions, the Company also offers advertising and provides a range of marketing services designed to reach and connect with users of Surfline, Buoyweather, and FishTrack.
For more information on Surfline, please visit http://www.surfline.com and check out our Facebook page athttp:// www.facebook.com/surfline . You can follow us on Twitter at: http://www.twitter.com/surfline and Instagram: @surfline.
Photos accompanying this release are available at:
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CONTACT: Gretchen Wegrich, marketing@surfline.com, (714) 374-0556
