I very much liked Matt Veal letter to shareholders

I very much liked Matt Veal letter to shareholders. I think Veal knows what he is doing and he really hit the nail on the head if you been around as long as me with HJOE. I first met these guys in Chicago in 2009 at the NACS show when the hangover shot was a kit with pills before the hangover movie deal etc long before Git R Done Energy. So I have been around as a distributor with them since the start. They sure have had challenges from the guys who took the company public under funding it to the manufacture in Georgia screwing up product shipments and causing millions in damages. They have yet survived. My advantage is I have been in the beverage business over 23 years not the stock business. I was there when Hansen started what became Monster. I didn't believe in it, We sold it but it didn't sell great at the start they struggled I never thought they ever get cooler space and we dropped it. I was there when 5hr was a pill for Hangovers before it became a shot who remembers that I have a case still in our warehouse that has to be collectible haha. 5hr almost went out of business 3 times and Monster the same both struggled. Back then no one saw this energy business or hangover business evolving. Yesterday Pepsi and Coke announced they would be lowering calories and sugar in soft drinks because consumers want healthier choices also the government is all over these companies based on Caffeine and if Hillary is the next President then imagine what will happen as government knows what best for people attitude will continue in beverages. I am watching HJOE go through the hard times like I did with these companies above. The advantage I have is I sell the brand I see the sell through and I not a penny stock player. I am a long term player on this company because I believe in what I have seen from the start. Who has ever sold two million in Hangover Shots only this company and built the category. I watch people who loved the company now in 2 months of it launching turning coat like cowards and running they are penny stock players looking for a short term hit this is a 3-5 year deal here. If you sold brands and watched beverages you understand this if your a penny stock player you don't . I keep buying now knowing what will happen in the next few years. This company potential with Veal at the helm is better than its ever been. He has turned ever public company he has ever ran around this is a fact. This is a great product and it does move well and it has branding its a healthy functional beverage which is on target for the market trend in the energy space. For those who are not weak at heart this is a company that only comes around every now and then. They are real which is not like most penny stocks they have a real product on shelves and it will only continue to grow. He who does not run will win in my opinion like no other. I watch the turn coats and relies in a lot of ways this country is not like it was even 20 years ago this is not my fathers generation of WW2 guys and I guess being raised by him makes me a bit like that I can stomach this etc. This is good for a guy like me who understands beverages and consumers and trends and not stock. The next year will be very interesting those who stay the coarse and follow the beverage market and not the stock market will be the huge winners in the in with the stock. As that will catch up in time to what happens in the real market place the counter where consumers vote daily one shot at a time. The market cap of 800K would suggest that the company can only sell 300K a year. They do that in Vegas in a few weeks so this is so under valued if you understand beverages and what is going on in the beverage market and not the stock market. I hope my view helps some of you and others good luck if you decide to move on.