[b]$NANI THE OPPORTUNITY!!![/b]
The growth of the chinese market, especially the explosive growth of their middle class has created enormous opportunities for the afterschool education market.
The chinese educational system is one of the best and the most competitive in the world.
Children face difficult entrance exams as early as primary school to determine if they meet the academic standards of the top middle schools. These entrance tests continue for their entire academic lives.
Because chinese families have fewer children thanks to the government’s one child per family rule, families pour enormous resources into each child to ensure their success.
This has caused a boom in the afterschool education market.
Close to 70% of middle class urban children at present take some sort of after school educational courses to help them stand the best possible chance of entry into the highly sought after, but very limited, amount of spots available at top schools.
The aftermarket education market is, at present, a 3.81 billion dollar market.
This market is experiencing a huge growth curve because the middle class in china is growing so rapidly.
By 2025 it is projected that 80% of the entire population of the country will belong to the middle class, the main consumers of afterschool education.
Current players in the market utilize antiquated teaching modalities that are only moderately effective.
We believe that a huge opportunity exists for a player in this market that has a differentiated, fresh, scientifically tested and validated teaching method to both take market share from the legacy players as well as capture a large segment of the growing urban middle class market.
