Universal Robina Corp in Packaged Food (Philippines)
M2 - Mon May 20, 2:59AM CDT
Universal Robina Corp aims to be the leading manufacturer of packaged food in the country. In 2012, the company is a major player in packaged food due to its wide presence in sweet and savoury snacks, baked goods, confectionery, noodles, snack bars and pasta. Universal Robina Corp may achieve its goal through strong multimedia advertisements, affordable product offering, developing and expanding distribution channels in urban and rural areas. New product developments also assisted it in...
Sweet and Savoury Snacks in the Philippines
M2 - Fri May 17, 3:51AM CDT
Sweet and savoury snacks in the Philippines is expected to increase in value by 7% during 2012, rising to a projected Ps37.7 billion, as rising numbers of Philippine consumers are becoming increasingly willing to sample the more innovative products on offer from the category's leading manufacturers. New product innovation was a major focus in the category towards the end of the review period, with both Universal Robina Corp and Liwayway Marketing Corp stimulating demand by launching new twists...