Informatica Joins Bluewolf's Global Analytics Practice to

NEW YORK, NY and REDWOOD CITY, CA--(Marketwired - Sep 17, 2014) -  Bluewolf, a leading global business consulting firm, and Informatica Corporation (NASDAQ: INFA), the world's number one independent provider of data integration software, today announced that Informatica has joined Bluewolf's global analytics practice as its strategic partner for providing a key data backbone, to help clients unleash the power of CRM by exposing actionable data within an organization to accelerate business outcomes.

Digital disruption and increasing customer empowerment are forcing organizations to compete on the basis of data and analytics. Today's customers demand intimacy and a personalized experience across all channels. Leading enterprises realize that their ability to collect customer information, transform it into valuable insight, and deliver improved human actions provides greater engagement and a competitive edge.

Informatica's Cloud Integration and Cloud Master Data Management (MDM) solutions are a crucial pillar of business intelligence, uniquely poised to manage and seamlessly integrate data with the Salesforce1 Platform, enabling companies to capture and predict the next best action to increase customer engagement. With Informatica's access to data and Bluewolf's experience and ability to identify critical moments across the customer journey, together they bring a cohesive, end-to-end framework that drives business intelligence and delivers actionable insight, producing sustainable and lasting outcomes for clients.

"We are pleased to partner with Bluewolf to help organizations around the world maximize the value of their data and engage more effectively with their customers," said Anil Chakravarthy, executive vice president and chief product officer, Informatica. "Informatica provides the tools to support all kinds of analytics -- from real-time to agile to operational to predictive -- either on-premise or in the cloud. Our platform -- powered by the unique 'Map Once, Deploy Anywhere' capabilities of the Informatica Vibe Virtual Data Machine -- gives users the ability to access, cleanse, aggregate, and analyze data regardless of type, source, volume, or analytics platform." 

"Intelligent data helps customer-obsessed companies anticipate what their customers want, often before they know themselves," said Steve Faris, Chief Platform Officer, Bluewolf. "Informatica provides a data backbone and the horsepower to elevate a company's business intelligence strategy, delivering insight for clients to uncover meaningful customer moments. Harnessing Informatica's Intelligent Data Platform will further scale our analytics practice and drive business outcomes for our global clients."

Bluewolf's Global Analytics Practice Guides the Next Best Action

While business intelligence and analytics are a top investment priority for CIOs, 70 percent of employees failed to adopt^[1] these technologies after integration. Additionally, of companies that adopt business intelligent solutions, only 28 percent experienced a competitive advantage as a result of business intelligence^[2]. Bluewolf's growing analytics practice provides the data integration, MDM services, and connectivity to transform antiquated systems and drive strategic execution, including customer retention, cross-sell, routing automation, and risk mitigation.

As clients in competitive and highly regulated industries deploy Salesforce as their customer platform, Bluewolf uses actionable analytics as the framework to embed into customer-facing systems and processes, aligned to business outcomes and built upon the foundation of customer intimacy to truly empower and guide organizations to repeatedly take more effective actions.

"Best in class organizations realize that delivering frictionless customer experiences mean they must be dedicated in meeting customers where they are, learning what they want, and proactively meeting their needs," continued Faris. "We have already successfully implemented predictive analytics techniques for clients, such as Iron Mountain, and our partnership with Informatica will further our ability to expose meaningful data insights for global clients, to ultimately increase an organization's efficiency and improve customer engagement."

About Bluewolf

Bluewolf is a global business consulting firm that helps companies produce extraordinary customer moments to transform their business. Named a global leader in the salesforce.com ecosystem by IDC MarketScape, Bluewolf's strategic business consulting, cloud implementation, change management and learning, and cloud management and governance services help customer-obsessed enterprises realize business outcomes in weeks, not years. With 14+ years of expertise in cloud computing, our proven Agile Business Transformation methodology, and entrepreneurial people, rapidly innovates business processes and technologies to accelerate business results. To learn more, visit www.bluewolf.com or connect with us on Twitter, Facebook, LinkedIn, and YouTube.

About Informatica

Informatica Corporation (NASDAQ: INFA) is the world's number one independent provider of data integration software. Organizations around the world rely on Informatica to realize their information potential and drive top business imperatives. Informatica Vibe, the industry's first and only embeddable virtual data machine (VDM), powers the unique "Map Once. Deploy Anywhere." capabilities of the Informatica Platform. Worldwide, over 5,000 enterprises depend on Informatica to fully leverage their information assets from devices to mobile to social to big data residing on-premise, in the Cloud and across social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com. Connect with Informatica at http://www.facebook.com/InformaticaCorporation, http://www.linkedin.com/company/informatica and http://twitter.com/InformaticaCorp.

Note: Informatica, Informatica Cloud, Informatica Platform and Informatica Vibe are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.

Salesforce and others are trademarks of salesforce.com, inc.

^[1] Gartner, "Actionable Analytics Will Be Driven by Mobile, Social and Big Data Forces in 2013 and Beyond"
^[2] Forrester, "Best Practices: Maximize Your Chances Of Business Intelligence Success"