I agree with you here, mostly, but I do not think something like "Enjoy from your nearest Costco" could hurt. I am saying this because I sense, and would hope, that the commercial would be regional at the products current business state, or if it is not regional, have small words at the bottom linking the website. I think many people could have eyes on this stock, but will not put money into a product that they are unable to try, which is one reason I have been hesitate to invest much more. I have yet to have the ability to purchase and taste the product, and already have quite a bit invested here. If I could try it and enjoyed it, it gives me no reason to believe that others would, too. Many people are doing their shopping through websites now, also, so maybe if a link to where they can order it without leaving the comfort of their living room could help, but they have to find a way to do it without it being tacky, and making it appear as a quality/luxury beverage. This is just my opinion.