DENVER, Sept. 11, 2014 (GLOBE NEWSWIRE) -- Marley Coffee (OTCQB:JAMN) ( www.marleycoffee.com ), the sustainably grown, ethically farmed and artisan-roasted gourmet coffee company, has entered a four-year deal with the University of Colorado and Buffalo Sports Properties to serve as the official coffee of the Colorado Buffaloes football and basketball teams.
Marley Coffee will be the exclusive coffee served at the University of Colorado's Folsom Field and Coors Event Center, home of the football and basketball teams, respectively. Marley Coffee will be sold on site at all concession stands and in the suite and club levels of both venues at all home games during the CU football and basketball season, as well as at other events at CU's athletics facilities for special events such as commencements and concerts.
To promote its relationship with the teams, Marley Coffee will receive logo placement on the video board and five one-minute rotational messaging on the LED ribbon boards at every home football and men's and women's basketball games. Additionally, the Marley Coffee logo and contact information will be placed in the CU Visiting Team Guide distributed to all visiting sports teams. Half-page Marley Coffee print advertisements will appear in the CU Football Game Day Program and the CU Basketball Program.
Additionally, a Marley Coffee BikeCaffe will be located on the stadium concourse during each Buffaloes home football game. The BikeCaffe will be offering fresh-brewed Marley Coffee beverages, retail products and Marley Coffee merchandise for sale. Marley Coffee is available at various retail grocery locations throughout Boulder: King Soopers (natural aisle), Safeway, Alfalfa's Market and Natural Grocers.
Rick George, Athletic Director of the University of Colorado, said, "We are excited to enhance the coffee experience for fans in our athletic facilities. Marley Coffee has done an excellent job resonating with sports fans throughout Colorado, and we are confident that their presence at a multitude of events on campus will be a win-win for all."
Rohan Marley, Founder and Chairman of Marley Coffee, said, "Ever since my days as a linebacker with the University of Miami Hurricanes, I have been a fervent supporter of college sports. Having a presence in Boulder at the Buffs' football and basketball games is not only our first major college partnership, but also great because Colorado is our 'home team' favorite. It should be a fantastic experience!"
Brent Toevs, CEO of Marley Coffee, added, "Our new partnership with the University of Colorado is part of Marley Coffee's overall strategy to promote our brand in the worlds of athletics and entertainment. Our local route business for food service and Office Coffee Service has grown tremendously as a result of similar deals with the Colorado Rockies, Rapids, and our partnership with the Broncos. The Denver area ranks number four in total dollars of product sold at retail grocery stores for our company, which gives an indication of how much support we've received in the community. We believe continuing our community partnerships will help make the Denver metro area a real driver for sales and velocity."
About Jammin Java Corp., d/b/a Marley Coffee
Marley Coffee (corporate name Jammin Java Corp.) is a US-based company that provides premium, artisan roasted coffee to the grocery, retail, online, service, hospitality, office coffee service and big box store industry. Under its exclusive licensing agreement with 56 Hope Road, the company continues to develop its coffee lines under the Marley Coffee brand. The company is a fully reporting company quoted on the OTCQB under the symbol "JAMN". Learn more at www.MarleyCoffee.com or visit the Investor Relations section at Investor.MarleyCoffee.com.
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Forward-Looking Statement
This Press Release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended (the "Acts"). In particular, the words "believe," "may," "could," "should," "expect," "anticipate," "estimate," "project," "propose," "plan," "intend," and similar conditional words and expressions are intended to identify forward-looking statements and are subject to the safe harbor created by these Acts. Any statements made in this news release about an action, event or development, are forward-looking statements. Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the company. These risks and others are included from time to time in documents we file with the Securities and Exchange Commission ("SEC"), including but not limited to, our Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on our future results. Accordingly, you should not place undue reliance on these forward-looking statements. Although the company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that its forward-looking statements will prove to be correct. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. Actual results may differ from anticipated results sometimes materially, and reported results should not be considered an indication of future performance. The company takes no obligation to update or correct its own forward-looking statements, except as required by law or those prepared by third parties that are not paid by the company. The company's SEC filings are available at http://www.sec.gov .
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