Joey New York Moving Ahead With CAPGreenberg, LLC.
ACCESSWIRE - Wed Sep 03, 8:54AM CDT
SUNNY ISLES, FL / ACCESSWIRE / September 3, 3014 / Earlier this year Joey New York, Inc. (OTCQB: JOEY) retained the services of CAPGreenberg, LLC. to render strategic guidance within the skin care and beauty industry.
Joey New York Looks to Expand Distribution
ACCESSWIRE - Fri Aug 29, 11:16AM CDT
SUNNY ISLES, FL / ACCESSWIRE / August 29, 2014 / Joey New York, Inc. (OTCQB: JOEY) announced today that it continues to fulfill orders for one of it's best selling lines, "Quick Results Coconut Water Collection" to it's current retail partners. "We are very pleased with consumer response to this collection and intend to expand our distribution by adding additional retail outlets," stated Joey Chancis, CEO and Founder of Joey New York.
Joey New York Announces Organizational Plan For Marketing and Distribution
ACCESSWIRE - Fri Aug 22, 7:52AM CDT
SUNNY ISLES, FL / ACCESSWIRE / August 22, 2014 / Joey New York, Inc. (OTCQB: JOEY) announced today its organizational plan for marketing and distribution. This strategy will allow the "JOEY" brand to co-exist in the prestige, masstige, health & well- being and mass market channels. The Prestige brand will be a luxury vitamin infused collection called VitaMinute Skin Technologies which will be powered by The Joey New York Brand. This is a collection that will utilize the more than 20 years of product development of skin care experience of items that deliver quick and effective results with a new high end luxury look keeping up with the ever changing evolution of the prestige beauty industry. The other brands for the remaining distribution channels are still in development. The Company recognizes that Joey New York the original brands namesake is valuable to the global markets. The plan is to develop Joey New York Beauty for a big box retailer exclusively. Joey New York's Coconut Water based skin care products are currently sold in the masstige space plus an aromatherapy skin care collection for the health & well-being markets based on their fast acting quick results mantra currently on the pipeline. Each Category will have complete differentiation in product offerings, technology, designs and marketing message. "The goal is to be able to develop exceptional skin care products with a variety of technologies to offer consumers a choice based on their skin care needs, price range and lifestyle without cannibalizing or being too product intensive in any single marketplace," said Joey Chancis CEO of Joey New York, Inc.