Proving flights are set for early October, which obviously means there's no way they're getting certified by October 1st. But it does mean ticket sales/advertisement could very well be during that period as well. Where they'll get $ for advertisement is a mystery to us all (and surely those at HQ) but I don't believe they'll need to advertise very much if they're selling tickets. And here's why: They need big money to propel the stock price, not us average Joe's (and that includes the whales, who will be tiny shrimp when investment funds hopefully jump in). They can advertise during primetime news, and when Mr and Mrs Smith invest $500, it won't do a damn thing to the SP. Even if thousands of average Joe's jump in, the price won't move. When companies go public, or are already public, they have huge institutions usually backing them, and that's where they get the huge market caps from. When Goldman says Apple is worth $110/share, it's not Billy Bob who gets the price up. It's other instititutions (including Goldman) who throw money into the pile to make it bigger.
All in all, this is turning out to be a very long-term investment for me, not a one-hit-wonder. Will it make us rich? Probably. But not anytime within the next few months. By next summer, assuming they can get certified around mid-late November (or at the latest, January 1, 2015), we could easily be sitting pretty on 10-15x what the price is now.
I will say this - even if this company fails, this experience has taught me a near-infinite number of things about how to analyze an investment. So I'd like to think there is tremendous value in the story of Baltia that extends well beyond any monetary gains I may reap.