Audi to Offer AT&T Mobile Share Value Plan for Audi Connect

HERNDON, VA--(Marketwired - Sep 10, 2014) -

• Audi and AT&T now offer drivers the option to choose a plan that best fits their data needs and lifestyle
• Pricing is set at $10 a month to add a model with Audi connect to an existing AT&T Mobile Share Value(SM) plan
• Also available is a monthly data plan for customers with an A3, S3 and Q3 model equipped with Audi connect®

Audi of America and AT&T will now provide owners of 2015 A3, S3 and Q3 models equipped with Audi connect® the option of adding their connected cars to an AT&T Mobile Share Value(SM) data plan, starting Oct. 1.

With a Mobile Share Value Plan*, customers can purchase a monthly allotment of data to share among their connected devices, including the all-new Audi premium compact and crossover models equipped with Audi connect. The access charge is $10 a month to add a vehicle to a Mobile Share Value plan, which is the same price that AT&T charges to add a tablet to an existing plan.

With Mobile Share Value added to the list of current plans, Audi A3, S3 and Q3 drivers will be able to choose an option that best fits their data needs and lifestyle, whether they elect to dedicate data exclusively to their vehicle or spread it among a number of different devices or family members.

In January, AT&T and Audi announced a collaboration to introduce the first on-board 4G LTE service in the U.S. with the 2015 Audi A3. Current data plans for the 2015 A3 are competitively priced, starting at $99 for a 6-month plan with a data allotment of 5 GB, and $499 for a 30-month plan with 30 GB. The same 4G LTE data plans are also available on the newly launched Audi S3 performance sedan.

Owners of the all-new 2015 Audi Q3 will be able to sign up for the same data plan pricing.

Also starting on Oct. 1, Audi and AT&T will launch a monthly data plan for 2015 A3, S3 and Q3 models. The new plan offers customers who are not eligible for the Mobile Share Value data plan a flexible alternative to the current longer term 6-month and 30-month plans. For only $20 per month, customers can access 1 GB of data per month.

Data Pricing Options (Starting Oct. 1 for 2015 A3, S3 and Q3 models)**:

• $99 for 6 months, 5GB of data
• $499 for 30 months, 30GB of data
• $10 per month for adding vehicle to an AT&T Mobile Share Value plan
• $20 per month, 1GB of data

* Pricing also available for AT&T Mobile Share

** Stand-alone prepaid data plans: Expire when full data allotment is used or the specified time period ends, whichever comes first. Payments are non-refundable. $20 plan includes access to 1 GB data for 30 days. $99 plan includes access to 5 GB of data for up to 6 months. $499 plan includes access to 30 GB of data for up to 30 months. Mobile Share Value(SM): Requires plan charge for shared data (min $20/mo. for 300MB) and vehicle access charge ($10/mo.). Additional charges apply for extra data and devices. Other pricing options, charges and restrictions apply. Visit att.com/msv for pricing details.

For more information, please visit www.audiusa.com/audiconnect .

ABOUT AUDI Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered 1,575,500 vehicles to customers globally in 2013, and broke all-time company sales records for the 4th straight year in the U.S. Through 2018, AUDI AG will invest about $30 billion on new products, facilities and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicles and business topics.

ABOUT AT&T AT&T Inc. ( NYSE : T ) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates -- AT&T operating companies -- are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation's fastest and most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV service with the AT&T U-verse® brand. The company's suite of IP-based business communications services is one of the most advanced in the world.

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