ORLANDO, FL--(Marketwired - Sep 10, 2014) - IZEA , Inc. (
The integration of IZEA's Exchange platform will enable Mindshare North American teams and clients to reach targeted audiences with brand messages across multiple social channels. Users can now confidently scale the social sponsorship process and manage their marketing initiatives, all within a single system. With the merging of technologies, users can easily insert themselves into appropriate conversations, drive awareness within new audiences, and react to a changing marketing landscape through online influencers.
"The integration of our sponsored social media marketplace into Mindshare NA's THE LOOP provides the ultimate platform for clients and teams to engage in relevant, in-the-moment paid media," stated Ted Murphy, Chairman and CEO of IZEA. "This partnership goes beyond the conventional relationship between agencies and technology companies by creating a comprehensive entity that delivers incredible services, holistic thinking and shared learning."
IZEA was selected based on stringent partnership requirements, including demonstrating superior performance numbers and offerings. The alliance further defines IZEA as an innovator and visionary in the Sponsored Social industry.
About IZEA Founded in 2006, IZEA is the pioneer of Social Sponsorship. The company builds cloud-based marketplaces that connect brands with creators who blog, tweet, pin, and post on their behalf. Brands receive influential consumer content and engaging, shareable stories that drive awareness. Creators are compensated for their participation and partnership. For more information about IZEA, visit http://corp.izea.com .
Safe Harbor Statement This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based largely on IZEA's expectations and are subject to a number of risks and uncertainties, certain of which are beyond IZEA's control. Actual results could differ materially from these forward-looking statements as a result of, among other factors, competitive conditions in the Sponsored Social segment in which IZEA operates, failure to popularize one or more of the marketplace platforms of IZEA, inability to obtain additional capital, and changing economic conditions that are less favorable than expected. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this release will in fact occur. Please read the full statement and disclosures here: http://corp.izea.com/safe-harbor-statement
ABOUT MINDSHARE Mindshare is a global media agency network with billings in excess of US$31.4 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world's leading communications services group. Visit us at www.mindshareworld.com and follow us on MindshareInTheLoop , Twitter @mindshare_NA and facebook.com/MindshareNA .
ABOUT GROUPM GroupM is the leading global media investment management operation. We serve as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP's media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.
