Yahoo! and Samsung Form Multi-year Partnership to Deliver

New Post Public Reply Private Reply Replies (0) Message Board
Bible Feed

Yahoo! Inc.

Yahoo! and Samsung Form Multi-year Partnership to Deliver Interactive TV

Partnership to Provide Real-time, Enhanced Entertainment and Advertising to Homes Across the United States

SUNNYVALE, Calif. & RIDGEFIELD PARK, N.J.--(BUSINESS WIRE)-- Yahoo! (NASDAQ:YHOO) and Samsung today announced an expanded multi-year partnership to integrate Yahoo!'s Broadcast Interactivity platform into Samsung 2012 Smart TVs. Yahoo! Broadcast Interactivity, powered by its automatic content recognition (ACR) technology, SoundPrintTM, will be deployed in Samsung's SyncPlus platform, enabling new opportunities for intelligent content discovery, advertising and engagement, bringing an unprecedented level of interactivity in the living room.

With this agreement, Samsung Smart TV owners will receive real-time, actionable content that runs alongside and complements TV shows and commercials. TV viewers will see subtle, on-screen prompts informing them that additional content can be accessed. With the touch of a remote, connected tablet or phone, Samsung Smart TV viewers can easily surface content or offers related to the TV shows and commercials they are watching.

In addition, TV programmers can provide complementary content like trivia, additional show insights, commerce or interactive gaming to extend engagement. Showtime Networks and National Geographic Channel are two of the initial TV programming partners.

The partnership also creates new forms of advertising by extending traditional 30-second commercials into immediate actions. With broadcast interactivity-enabled commercials, advertisers can embed calls-to-action for downloading apps or digital media, providing coupons, ordering samples, reading reviews or viewing product information.

"By combining watching TV with engaging content, we can change the way audiences are entertained and informed," said Ron Jacoby, vice president of Connected TV at Yahoo!. "We are thrilled that our expanded partnership with Samsung extends our platform's footprint, enabling our content partners and advertisers to reach many more consumers. Content owners can augment their programming, and advertisers can create compelling calls-to-action that allow audiences to engage on marketing messages the moment they are delivered."

"Today, consumers are engaging in interactive TV program experiences more and more," said Eric Anderson, vice president of content and product solutions at Samsung Electronics America, Inc. "Samsung's SyncPlus service combined with Yahoo! Broadcast Interactivity and SoundPrint will provide consumers with a very entertaining experience. We are very pleased to partner with Yahoo! and we look forward to a successful collaboration in the years to come."

Yahoo! Broadcast Interactivity leverages Yahoo!'s patented SoundPrint™ technology which enables real-time identification of live or recorded, cable, broadcast and satellite television through audio fingerprinting. Combining SoundPrint, the largest index of television audio matching, with Yahoo!'s Connected TV platform creates a full suite of capabilities for audiences, broadcasters and advertisers.

Yahoo! Broadcast Interactivity and Samsung SyncPlus will be delivered in the latest firmware update to Samsung's 2012 Smart TVs in the U.S. Yahoo! Broadcast Interactivity will be integrated into future models of Samsung TVs.

To learn more about Broadcast Interactivity, visit http://connectedtv.yahoo.com/developer/broadcastinteractivity/.

More information about advertising opportunities is available at http://advertising.yahoo.com/connected-tv/.

About Yahoo!

Yahoo! is focused on making the world's daily habits more inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the globe. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo! is headquartered in Sunnyvale, Calif., and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the company blog (yodel.yahoo.com).

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics, IT and home appliance products, including HDTVs, home theater systems, digital imaging products, notebook PCs, tablets, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the market leader for HDTVs in the U.S. Please visit www.samsung.com for more information.

Yahoo!
DJ Anderson, 408-336-0852
dj@yahoo-inc.com
or
Weber Shandwick for Samsung
Eric Gonzalez, 212-445-8482
egonzalez2@webershandwick.com

Source: Yahoo!

News Provided by Acquire Media

http://yhoo.client.shareholder.com/releasedetail.cfm?ReleaseID=718650

Altaba Inc. (AABA) Stock Research Links

AABA Board Company Profile Buy Rating Time & Sales News Filings Financials
Scroll down for more posts ▼

Top 10 Most Recent News Articles

XiamenAir Takes Off with Fujian-London Link

Updated Category News Views 3

A New Dawn for Fujian Travelers Here's a nugget to chew on: XiamenAir's first-ever direct flight from Xiamen to London had its moment in the spotlight. This isn't just another intercontinental flyby—it's a game-changer for folks in Fujian looking to hop across the pond without the layover hassle. With Flight MF821 touching down in Heathrow early on September 6th, this...

Continue Reading
vivo and UNESCO Unite Youth for Nature Stories

Updated Category News Views 3

Young Creators Explore Nature Through a New Lens Pontremoli, Italy just became the backdrop for an extraordinary gathering of young visionaries. From August 31 to September 5, UNESCO’s Man and the Biosphere (MAB) Programme and vivo wrapped their 2026 Capture the Future initiative in the lush landscapes of the Appennino Tosco Emiliano Biosphere Reserve. It’s one thing...

Continue Reading
Montana Dreams: Faith in New Beginnings

Updated Category News Views 3

Kickstart into a Faith-Fueled Tale Out of Lillington, N.C. comes a novel that isn't just pages of printed text, but almost a life lesson wrapped in fiction. Lee Jennings serves up "Home in Montana," a Christian romance mystery that throws a kaleidoscope of emotions onto the reader's lap, whether they're relaxed in a recliner or flipping through it on their lunch break....

Continue Reading
CME Group Smashes FX Open Interest Record Again

Updated Category News Views 2

Shattering Records: CME Group's Latest Milestone Well, here's a juicy nugget for your investment playbook. On September 4, 2026, CME Group proved, once again, why they're the big dog in the derivatives yard, announcing a new record in FX open interest—4,410,167 contracts! This tops the previous mark of 4,269,622 contracts set just a few months back. The futures and...

Continue Reading
Lab Glassware Market Set for Steady Growth by 2031

Updated Category News Views 0

When you dive into the world of laboratory glassware, it might look like it's all pipettes and test tubes, but there's more bubbling under the surface. This market's got its eyes on a neat little climb from $7,630 million in 2026 to a forecasted $9,170 million by 2031. Ain't just speculation—this one's solid muscle growing at a comfortable 4.0% compound annual growth...

Continue Reading
EyePoint Stumbles: Legal Eagles Circle Post-Trial Flop

Updated Category News Views 3

EyePoint Slips on Clinical Banana Peel Well, if EyePoint was aiming for a splash, they sure got it—just not the kind they were hoping for. News dropped like a lead balloon when EyePoint announced their Phase 3 DURAVYU trial results for wet age-related macular degeneration, revealing they missed their primary endpoint. And what did that mean for their stock? A death...

Continue Reading
Moonlock: Award-Winning Design Elevates Cybersecurity's Importance

Updated Category News Views 2

Design Excellence Meets Cybersecurity There's a new sheriff in town when it comes to cybersecurity design, and its name is Moonlock. MacPaw's antivirus and protection app pulled off a coup by bagging the 2026 Red Dot Award in the Interface & User Experience Design category. It's a big deal in the cybersecurity realm, where functionality often overshadows finesse. But...

Continue Reading
Aroa Biosurgery Reports Low Infection Rates: A Milestone

Updated Category News Views 2

Peer-Reviewed Study: Aroa's Myriad Shows Low Infection Rates Seems like the folks at Aroa Biosurgery have got something solid to brag about in the world of complex soft tissue reconstruction. The company just released interim results from their massive MASTRR Registry study, and the numbers are looking pretty darn promising. We're talking about a 411-patient analysis...

Continue Reading
Tech Breakthroughs in Cancer and Space Energy Aired

Updated Category News Views 1

Science and Technology at the Forefront Saturday nights usually have folks kicking back with some reality shows or maybe cheering on their favorite sports team. But this September 12, savvy viewers have a chance to dive deep into the guts of cutting-edge science and tech on Bloomberg Television. We're talking about 'Advancements with Ted Danson'—where science isn’t...

Continue Reading
VEVOR Unveils New Products at IFA Berlin 2026

Updated Category News Views 1

VEVOR's Bold Display at IFA Berlin VEVOR isn't shy about making waves at IFA Berlin 2026. The global home improvement heavyweight decided to go all out with an interactive booth that's hard to miss, giving visitors a real taste—sometimes literally—of what they’ve got to offer. This hands-on approach isn't just a gimmick; it’s a clever move to solidify VEVOR's...

Continue Reading

Top 5 Most Recently Viewed Articles

Burn Boot Camp Expands Nationwide with 600th Location Achievement

Updated Category News Views 194

Burn Boot Camp Marks Expansion with 600th Location As a powerhouse in the fitness industry, Burn Boot Camp proudly announces a remarkable milestone: the opening of its 600th location. This achievement highlights the franchise's rapid growth and commitment to fostering healthier communities. With plans to add its first location in Spokane Valley, the brand is now proudly...

Continue Reading
MDU Resources Group Plans Third Quarter Earnings Call Webcast

Updated Category News Views 53

MDU Resources Group Announces Third Quarter Earnings Call MDU Resources Group, Inc. (NYSE: MDU) is set to host a special webcast for its third quarter earnings conference call on a date to be determined in the near future. Excitement builds as investors anticipate the insights this event will bring following the company's earnings results which will be released before...

Continue Reading
Corporate Borrowers Tackle Bond Market Ahead of Fed Decision

Updated Category News Views 65

U.S. Corporate Borrowers Tackle the Bond Market The corporate bond market in the U.S. is currently seeing a surge in activity as borrowers rush to secure financing ahead of expected changes in market conditions. With the Federal Reserve set to make important decisions this month, companies are actively pursuing bond offerings to mitigate risks associated with market...

Continue Reading
How a $1000 Investment in Agilent Technologies Grew Over the Years

Updated Category News Views 155

Growth of Agilent Technologies Stock Over the Past Decade Agilent Technologies (NYSE: A) has seen impressive returns over the last decade, highlighting its strong position in the market. With an annualized performance that exceeds the broader market by 1.29%, Agilent has delivered an average annual return of 13.44%. As of now, the company boasts a notable market...

Continue Reading
AI Investment Growth Drives Major Tech Earnings This Quarter

Updated Category News Views 241

Transformative Earnings Season Ahead for Big Tech As we approach an earnings season defined by rapid advancements in artificial intelligence (AI), major technology companies are preparing for a significant financial impact. This momentum is largely driven by the soaring demand for AI solutions across various sectors, particularly among enterprise clients. Highlighting...

Continue Reading