Short selling is not as common as going long fo

Short selling is not as common as going long for several reasons:
It requires a margin account, which has special requirements.
There is the risk of losing more than 100% of your money from your investment portfolio.
Some people consider it wrong to bet against a company.
Despite these concerns, short selling is successfully used every day by thousands of traders. It is actually a healthy part of the markets. For example, when the markets are having a bad day, who is buying the shares that most people are trying to get rid of? Short sellers are, along with the "longs" who are trying to buy at bargain prices. They are trying to cover their shorted positions and take a profit.