Cyber Monday sales could reach $1.5 billion ComS
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Cyber Monday sales could reach $1.5 billion
ComScore: Black Friday spending surpasses $1 billion for first time
MADRID (MarketWatch) — On the heels of data showing a record number of shoppers hit the stores over the holiday weekend, one digital analysis group says spending on the most important shopping day of the year for online retailers -- known as Cyber Monday --could surpass $1.5 billion.
According to data released Sunday from comScore Inc. (NASDAQ:SCOR) , Cyber Monday spending is expected to exceed the $1.25 billion reached in 2011 for a gain of 20%. Spending on Cyber Monday -- a marketing term coined back in 2005 -- has more than doubled in the past five years.
http://www.marketwatch.com/story/cyber-monday...2012-11-26