I would have to say, that's somewhat a myopic vie

I would have to say, that's somewhat a myopic view on store front sales.

Building a brand (exposure), Joes benefits as sales migrate from Bricks to online, from discovery of JOES, from the retail locations (profitable advertising). The reverse is also true. Given the opportunity, how many of these online customers would run down to the store and pick up some fashionable clothing or just to see what's available. One drives the other. I see no reason in not stepping it up, adding retail stores at least to 50-75. The cost per store is running 200k per store front. JOEZ has the cash on hand to add 25 new stores over the next 12 months.