I am not a trader by any means rookie here i a

I am not a trader by any means
rookie here

i averaged down at .37
but then it kept falling

now my avg pps is .46
should i cut my losses?
buy back in when it hits in the .20's to average down again?

im confused to why the pps is tanking with the IPO and solid 10-q numbers released soon? (assuming)

and becoming fearful of losing my family savings and operating capital for home business

i've been reading you guys for a long time now and i believe in mcig/vitacig - just not sure I can hold on for too much longer

help!