$WDAS ^15% with news: CellAd Seeks Its Share of $18 Billion

New Post Public Reply Private Reply Replies (1) Message Board
Jack30 Jack30 #25830
$WDAS ^15% with news:
CellAd Seeks Its Share of $18 Billion Mobile Advertising Market with the Launch of Its Advertising Platform and AdKoin App at ad:tech London
Aug 28, 2014
OTC Disclosure & News Service

-

World Assurance Group, Inc. (www.worldassurancegroup.com) (OTC Pink:WDAS) today announces that it will be exhibiting at ad:tech London where it will launch its AdKoin app and advertising platform.

According to Gartner, global mobile advertising spending is forecast to reach $18.0 billion this year, up from the estimated $13.1 billion in 2013. The market is expected to grow to $41.9 billion by 2017. Gartner said that display formats will make up most of the revenue, but video will show the highest growth.

CellAd is now launch ready, following extensive market research and testing of its advertising platform and smartphone app. CellAd displays ads to smartphone users every time they receive a call or message, without interrupting the call flow and then rewards users with AdKoins for viewing these ads. AdKoins can be redeemed against advertiser offers, converted to call credit at favorable rates or converted to cash.

Subscribers download the AdKoin app from Google Play, submit their profile details and when they receive their next call or message, a full screen ad appears on their smartphone. Subscribers can can temporarily skip the ad to take their call or message and on completion, the ad resurfaces. These opt-in users get rewarded for viewing ads, advertisers get user confirmed ad views and CellAd gets paid for displaying these ads. Depending on the ad functionality, subscribers can click on the ad to call the advertiser, click through to the advertiser’s website or click to buy the advertised product and all from their smartphone. Further advertising details can be found on CellAd’s website, http://www.cellad.com.

CellAd have partnered with World Global Network, Pte Ltd to grow its AdKoin subscribers and already beta downloads exceed 150,000. For more details see http://products.worldgn.com/lang/en/gmn/adkoin/. Once the AdKoin app is launched, it will be free to access and it is expected that growth will be viral as AdKoin rich subscribers share the app through their phone book and via social media.

On 21-22 October CellAd will exhibit at ad:tech London where forward thinking brands, agencies and media owners are seeking new suppliers. CellAd will launch its advertising platform and AdKoin app at ad:tech. For more details, see: http://ad-techlondon.co.uk.

Mr Sean McVeigh, CellAd’s Chief Executive Officer says “After extensive technology testing and market research, we are now ready to launch our cloud based advertising platform and AdKoin app into an exploding mobile ad market.

In addition to supporting display ads, we are ideally positioned to capture the expected video ad market growth. We believe that our combination of sticky, high visibility, functional mobile ads will sell product and build brand loyalty in today’s noisy mobile world - and that is a powerful and unique mix of capabilities. The upcoming ad:tech event will give us direct access to big brands and ad agencies who have established mobile ad budgets and who seek new routes to their target customers.

We are working to secure regional based advertisers who can take advantage of our geo-targeted capabilities. With the introduction of AdKoins, which can be redeemed against advertiser offers online or locally, we believe we have a recipe for engaged users and excited advertisers.”

About World Assurance Group

World Assurance Group, Inc. (WDAS) is a holding company operating through three wholly owned subsidiaries. WOR(l)D Global Group Inc., based in Miami, Florida is the group’s research center. World Global Assets is an intellectual property licensing company based in Singapore. CellAd (www.cellad.com), based in Dublin, Ireland, operates in the global mobile advertising industry and has developed a revolutionary new cloud based advertising platform and AdKoin app, that delivers full screen advertisements every time a subscriber receives an inbound call or text message in return for a reward.
Scroll down for more posts ▼

Top 10 Most Recent News Articles

Crystal Risotti: Leading IT Compliance in Healthcare

Updated Category News Views 1

A Journey Marked by Dedication and Expertise In the demanding world of healthcare technology, where regulations can make or break a company, Crystal Risotti has carved out a space for herself as a leader. Over the last 30 years, she's developed a reputation for blending regulatory expertise with practical business strategies. Her recognition as a Pinnacle Professional of...

Continue Reading
K-9 Hero Act Aims to Ease Costs for Retired Dogs' Care

Updated Category News Views 7

Let's Talk About the Loyalty that Dogs Deserve Who would've thought we'd be chatting about our four-legged heroes in a federal setting? But here we are, giving well-deserved attention to those furry federal agents. They're the ones who sniff out bombs and tackle crooks, and they're not asking for a retirement plan with a yacht – just some vet care! What the K-9 Hero Act...

Continue Reading
Navigating Land Access: The Hidden Roadblock in Mining

Updated Category News Views 2

Mining's Often Overlooked Obstacle: Land Access In the world of mining, the shallow thrills of striking gold are often overshadowed by the frustrating slog of securing land access. You can have your permits lined up, your finances sorted, and drills humming along, but if you haven’t sweet-talked the folks farming above your visible vein of riches, you could be staring...

Continue Reading
Helio Fred Garcia Honored by Diversity Action Alliance

Updated Category News Views 4

Award Ceremony Set in the Big Apple In an industry where recognition often feels as transient as a ticker's daily high, the Diversity Action Alliance (DAA) is doing its bit to emphasize the lasting impact individuals can make. On September 16 in New York City, Helio Fred Garcia will be honored with the 2026 Pat Ford Larger Than Life Impact Award at the DAA's Annual...

Continue Reading
Seismic Pharma Kicks Off Phase 3 Trial for Istaroxime

Updated Category News Views 1

Seismic Sets the Stage for a Medical Milestone From the heart of biotech in Durham, North Carolina, seismic waves ripple through the medical community as Seismic Pharmaceuticals embarks on a high-stakes adventure. It's official: they've enrolled their very first patient in the global Phase 3 trial of istaroxime, targeting the grim specter known as cardiogenic shock. You...

Continue Reading
Bitwise Pulls Plug on Dogecoin ETF Amid Market Risks

Updated Category News Views 4

Bitwise Ditches Dogecoin ETF: End of a Speculative Era Who knew that a digital asset inspired by an internet meme would get a platform on Wall Street? Well, Bitwise did. They rallied behind Dogecoin, launching the Bitwise Dogecoin ETF, ticker BWOW. But as of September 10, 2026, the fund's journey is coming to an end with liquidation just around the corner. What Sparked...

Continue Reading
AI Trust in Finance: Survey Reveals Market Impact

Updated Category News Views 2

Trust in AI for Financial Guidance: Where Are We Headed? The market winds shift with every sunrise, and today’s buzzword? Artificial Intelligence. You’d almost think AI’s trying to steal my job along with every other trader’s mojo. But here's the twist—A survey from Possible Finance shows about 15% of folks would actually lean on AI for their financial advice....

Continue Reading
Liberty Hill: 50 Years of Grassroots Revolution

Updated Category News Views 3

Half a Century of Community Empowerment You don't see organizations sticking to their guns for fifty years without having something real to offer. Liberty Hill Foundation is celebrating this colossal milestone in style by throwing their weight behind 17 grassroots groups under the 2026 Fund for Change. They're not just tossing money around but are genuinely becoming the...

Continue Reading
Flex Dental Solutions Adds BNPL, Surcharging to FlexPayments

Updated Category News Views 2

Diving into Dental Finances: A New Moneymaker? It's about time someone shook up the dental payment scene, and Flex Dental Solutions seems to be the one doing it. They rolled out some intriguing new features for their FlexPayments platform aimed squarely at dental practices using Open Dental. What we're seeing here is their attempt to bridge a couple of financial headaches...

Continue Reading
SES Sells to AFC Industries: A Strategic M&A Move

Updated Category News Views 0

Nashville's Notable Deal in Industrial Supply On a muggy September day in Nashville, XLCS Partners announced it was at the helm of a noteworthy transaction—the sale of Signature Engineered Solutions (SES) to AFC Industries. Now, this isn't just another corporate shuffle; it's a calculated move in the gritty world of fastening and engineered solutions. The Nitty-Gritty...

Continue Reading

Top 5 Most Recently Viewed Articles

Dynavax Encourages Support for Director Nominees Amid Changes

Updated Category News Views 112

Dynavax Urges Stockholders to Support Director Nominees Dynavax's Strategy is Delivering Significant Long-Term Stockholder Value Dynavax's Nominees Are Vastly Superior to Competitors' Candidates Across Every Critical Area Follow Recommendations of Proxy Advisory Firms and Vote "FOR" All Four of Dynavax's Director Nominees on the GOLD Proxy Card Today Dynavax Technologies...

Continue Reading
ION Achieves Landmark Certification for Algorithmic Trading

Updated Category News Views 171

ION Achieves Major Certification for Trading Software Globally recognized leader in trading technology, ION, has successfully secured certification as an Independent Software Vendor for algorithmic trading on BSE. This groundbreaking registration allows exchange members to leverage the advanced trading capabilities of ION's Fidessa trading platform, marking a pivotal step...

Continue Reading
ImmuCell Corporation Updates Lease and By-Laws: Key Insights

Updated Category News Views 128

ImmuCell Corporation Updates Lease Agreement and By-Laws ImmuCell Corporation (NASDAQ:ICCC) has embarked on a series of significant changes recently, including modifying the terms of its lease for the facility located in Portland, Maine. The company also took this opportunity to update its corporate by-laws, as revealed in a filing with the SEC. Revised Lease Agreement On...

Continue Reading
Navigating the Future of Zscaler: Options Insight and Performance

Updated Category News Views 157

Insights into Zscaler's Options Market Activity Recently, significant market players have exhibited a noticeably cautious outlook regarding Zscaler. The analysis of Zscaler's options history reveals intriguing patterns that might influence future trading decisions. Understanding the Options Trades In our examinations of the options trades associated with Zscaler (NASDAQ:...

Continue Reading
BPGbio Teams with Oxford University to Propel Protein Research Forward

Updated Category News Views 107

BPGbio and University of Oxford Collaborate on Groundbreaking Research BPGbio, Inc., a prominent, AI-driven clinical-stage biopharmaceutical company focusing on innovative mitochondrial biology and protein homeostasis, has officially entered into a strategic collaboration with the University of Oxford. This partnership aims to push the frontiers of research in protein...

Continue Reading