NTEK is a nothing company run by nobodies
Here’s the World’s First Universally Compatible $299 UHD Net-Top Box
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-NanoTech Entertainment’s Nuvola Runs KitKat
-All the Android OTT Apps
-Requires Only 6 Mbps for UHD Streaming
-Has Its Own UHD OTT Service, Too
Except for its price, the Nuvola box has obsoleted every other
streaming media box because it offers all the OTT apps available
on Android, plus it supports UHD content on a UHD set, and upconverts
1080p content to near UHD.
The UHD season officially kicked off this week with the
announcement that NanoTech Entertainment is shipping the $299
Nuvola NP-1, the world’s only widely available UHD net-top box
(NTB) that is capable of streaming HEVC compressed UHD videos to
any and all UHD TV sets. Here’s the UHD NTB for LG, Vizio,
Panasonic, Sharp and the Chinese set makers TCL, Haier and Hisense.
http://www.onlinereporter.com/2014/06/27/here...t-top-box/
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Q: How are sales of Nuvola doing? How are they being sold?
Online only? Any retailers? Any store fronts?
Marken: When we upgraded the OS to KitKat (at Google’s recommendation)
it was just at the end of the beta tests. Those tests also necessitated some
minor UI modifications which were done. With that said, about two months
ago we held up initial customer shipments until upgrades/changes could
be made. Then we had to go back to Google with a number of the units for
them to test/certify. That was just completed and all of the hardware
units are now being loaded with KitKat and the UI.
We have pre-orders for about 5,000 units and those orders will be
filled first (initial production run is 10,000 units and will be
received in early July). These were sold online from the NTEK
ecommerce site. Ingram Micro (our channel partner) has preorders
through their channels for the other 5,000 units and those will be
delivered in about the same time period. Ingram will sell through
their partners initially, online outlets and then they will be in
retail including Best Buy, Q3/Q4 probably Target and others. We
would expect good retail availability by Black Friday.
We reported on it in January but have heard nothing more since then.
Marken: We had every intention/hope of having units in the channels
and in customer hands by March/April and they would have been had
it not been for the KitKat changes/certification and UI updates. We
did not want to miss our initial delivery dates but we also didn’t
want a poor customer experience at the outset and then make rolling
improvements. The decision was made not to have paying customers be
the beta testers!
We assume a UHD TV is needed to watch native UHD videos?
Marken: This is true. Using the Nuvola unit with a 1080p HD
set and streaming UHD content will make the content look “better”
but not as outstanding as with a UHD set. We have been very
encouraged by how rapidly prices for UHD sets have deteriorated.
From everything we see and discussions with the major set
manufacturers we expect to see large screen UHD sets in retail
right at the $1,000 price point. Every manufacturer and retailer
is expecting to have a major UHD TV set push prior to, during and
following Black Friday here in the US UHD set sales outside of the
US have been extremely brisk and we would expect 20 to 30 million
units to be sold by the end of the year (depending on whose numbers
you read).
What over-the-top sources are there for UHD?
Marken: Our sister company – 4K Studios – has repurposed
more than 1,000 hours of HD content to very pleasing UHD. These
include movies, travelogues, limited early TV series, indie and
art films. Currently the company has the largest library of UHD
content and we expect to keep that momentum going with relationships
that are being constantly negotiated and signed. The studios (in
Los Angeles and San Francisco) are literally running 24×7 to help
studios repurpose libraries of content to monetize them. All of
these will be available through the UltraFlix channel coming with
the Nuvola – some of the content is free, some fremium, some
premium. In addition there are a couple of series from Netflix
and YouTube, which will be available through UltraFlix as well.
Is UltraFlix competing with Netflix and the other OTT services
for streaming rights to UHD titles? I remember at CES hearing that
UltraFlix had a number of exclusive streaming rights to some very
popular movies.
Marken: Actually we have a good relationship with Netflix and
the other services. We are building out UltraFlix as a definitive
UHD channel for viewers. If you want to watch the best in UHD
content you go to the UltraFlix channel and choose from the various
UHD options – Netflix, clothing design, home design, travelogues,
TV series, movies, etc. Then you can choose in the various venues.
If you click on Netflix you have everything they offer in UHD. We
are working to enhance UltraFlix just as Netflix and Amazon have
enhanced their engines so it learns from your search and viewing
habits and brings up the most logical options first or makes
intelligent suggestions based on your past history. In a different
light if you have been playing MMO [massively multiplayer online]
games– free, freemium, premium – in the Google catalog it will
offer up similar single, group, MMO game suggestions. Yes we do see
the Nuvola box being very widely purchased first as a UHD streaming
entertainment/information solution but also see it becoming a sweet
game playing unit and if Nielsen and other research bears out more
games will be played than video entertainment. The differentiator
here is that the Nuvola box as designed first to be an outstanding
streaming media player. Open source gaming is almost a free add-on
whereas other boxes are for games first (and limited to their
platform) and then streaming video was added. We took on the
tougher task and are delivering. The others took on the easy
requirement and then slapped video on top to let closet gamers say
they were buying the unit for their kids or that they were buying
it for the OTT content they could view. UltraFlix is 100% focused
on being the number one in UHD content delivery which is why we
have been so aggressive in accumulating the largest single source
library for all types of UHD video content.
Does it have any other apps that support UHD?
Marken: YouTube, Amazon and keep in mind that it supports
Android so any content available across the Net will be supported
and available – again free, freemium or premium.
Does it upconvert 1080p to near UHD?
Marken: The Nvidia chip aids in doing this as well as our software
and it’s pretty good, not great but pretty good. We do upconvert
regular HD film streams and the images look better than HD but not
as good as true UHD. You will definitely see a difference and to
everyone but an “expert” it is significantly better. People with a
highly trained eye can see the difference but they say “it’s very
good but I can see the difference.” For the other 95% of the
viewing community it looks significantly better… I prefer to say
a whole lot better and acknowledge the quality could always be
improved. It’s what drives the creative industry engine.
What about the TV’s own upconverter? How does the TV upconverter
interact with the Nuvola box?
Marken: Now you’re speaking of the smart TV that will do some
upconverting really being forced to do it for HD content being
shown on a UHD set. I was talking with members at SMPTE [Society
of Motion Picture and Television Engineers] at a conference at
Stanford recently and they said the upconverting is really part
of the first generation UHD sets and they have to do an awful lot
of work to produce an acceptable image. They dislike this approach
(putting all of the workload at the outer edge of the stream) and
are glad to see that the 2nd generation UHD sets are more intelligent
and will handle the conversion more easily and more intelligently.
Now to your specific (second) question: How do the two interact?
Actually very well. There is intelligence on both sides of the
handshake and if you are streaming UHD content thru the Nuvola box
the set knows it doesn’t have to do much work and does what TV
sets do. If HD content is being streamed through the box it is
upconverted as much as possible and the smart TV enhances it more.
Therefore a 2nd generation set and Nuvola would in combination
deliver much better viewing enjoyment of HD content.
Will Nanotech release a new box that supports HDMI 2.0? Are you
predicting 30 frames per second (fps) will be sufficient for the
next few years?
Marken: In the second generation unit we will support HDMI 2.0.
That probably will be introduced early/mid next year. All of the
technologies (and our specs) are moving targets. We had to freeze
the design and get units to people that really work and we’re doing
that. Leave it to engineers and products would never be introduced
because they’d keep “making it better.” Most of the movies today
are 24 fps and 60 is a “gee this would be so much better” but
reality is quite different. 30 fps is accepted as standard by SMPTE
and others for the here and now. How quickly the mainstream
industry moves to 60 fps is as we said probably going to take a
few years. If I were to gaze into a crystal ball I would probably
say 3-5 years based on the people we talk with in Hollywood and
the indies.
http://www.onlinereporter.com/2014/06/27/here...t-top-box/
NanoTech Rolls Out Android™ KitKat® for the
Nuvola 4K Ultra HD Streaming Media Player
http://tinyurl.com/l526f4t
Quote:
At least one of the devices will be powered by an Nvidia Tegra 4
processor, suggesting strong ties to the video game industry.
http://www.cnet.com/news/third-times-a-charm-...th-the-tv/
The WORLD'S FIRST EVER UltraHD 4K Streaming Media Player!!
BUY IT HERE NOW: http://store.nanotechent.com/
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All one has to do is go back and read the PR's released by this so called company........very easy to do, right here on IHUB, just click on the NEWS tab......and go back and read all the released PR's.......actually some very entertaining reading that is sure to make one explode in hilarious bits of laughter.........
This is REAL DD.......