Boy, do we need to educate Johnny.. Excerpt: "

Boy, do we need to educate Johnny..

Excerpt:
"Cannabis Testing

Cannabis testing is going to be a requirement going forward in the cannabis industry. All recreational states require it, all new medical states require it, and soon, all older medical states will likely require it to as they revamp their laws. Not that many people are trying to get into this sector of the industry right now because it’s not as ‘sexy’ of an ideas as establishing an industrial garden or retail outlet. There is also virtually no branding right now for cannabis testing, so if someone started a lab and had a strong branding campaign, they could easily become the ‘gold standard’ of testing and push out the limited competition that’s out there right now. People need to be able to go into a retail outlet and say, ‘I want this strain because it was tested by X company, which is more reputable than this other company.’ That doesn’t happen right now. People just see that the cannabis was tested by someone, anyone, and go from there, rather than looking for cannabis that was tested by a particular company."