In case my iHub post gets deleted I copied below,
Post# of 9964
Personally I see any increase in dilution this time of year as simply due to the fact that for them we just began a new fiscal year. You saw the last moneytv recently was the anniversary of Marani 2.0. I'd expect budgets to get reset, happens in every company after their year end.
Furthermore up until now the only real costs to the company have been paying licensing fees which aren't small, payroll, and various other stuff. Now we've past the beginning and are entering a much more expensive phase, here's just a few things;
1) commercials aren't cheap
2) sales reps will add to payroll
3) costco and other outlets are going to start to increase the
frequency of container shipments.
4) airtime for commercials in cali ain't cheap either. There are a lot of eyes to reach.
This is just the expensive stuff. Sales will someday pay for it and make profit, but until then I'm fine with them getting money any way they need it as long as they are moving forward.