LifeStar™ - The Most Beautiful Way to Charge your Devices
Fall 2014 Collection: 7 Styles - from Urban to Formal
Finished in Durable PU Leathers and Denim
Handcrafted in Braided and Stitched looks
Lifetime Warranty
Apple Certified Lightning and Micro USB
No More Mess - Tangle-free
No More Fraying - Durable Double Layer
Video: plusus.co/lifestar/ Media Kit: plusus.co/media/lifestar/
PERTH, Australia, Aug. 20, 2014 (GLOBE NEWSWIRE) -- We all have it, we all use it, and it's the one accessory that we can't live without: the USB charging cable. Then why has an accessory relied on by billions remained so dull and uninspiring for years? Our smartphones are a style statement—unlike the bland cables they ship with. PlusUs today introduces LifeStar™ — an entirely new looking USB cable —like no other—an accessory reimagined by fashion to keep your favorite devices charged in style .
Accompanying photo: http://www.globenewswire.com/newsroom/prs/?pkgid=27140
The Fall 2014 collection evokes 7 vivid styles to suit urban to formal looks . The range is dressed in PU leathers and denim, handcrafted in braided and stitched looks — with matching aluminum connectors. To create the world's premium cable, PlusUs engaged with a family-owned factory specializing in leather handcrafting going back three generations. LifeStar's qualities are more than just skin deep though. The durable double-stitched outer layer also guards the inner cable from the epidemic of fraying standard cables and delivers a tangle-free experience .
"Cables are an unloved accessory that we have to live with . So we set the challenge to reimagine a cable that we want to live with ." said Fays Sekkouah, Co-Founder of PlusUs.
LifeStar video: plusus.co/lifestar/
Versions to Fit Your Lifestyle and Device
The LifeStar range is available in:
- Tangle-free 1 meter (3.3 feet)
- Portable 25 centimeter (9.9 inch)
The 25 centimeter models are designed for portability while commuting or traveling. They are suitable for carrying in handbags, briefcases, cars or back packs .
Each model is also available in:
- Apple MFi certified Lightning (for Apple devices)
- Micro USB (for all Android - including the latest Samsung models , Blackberry and Windows Mobile devices ).
All models sync and charge at 2.4 amps.
LifeStars come with the assurance of a lifetime warranty .
Available for Order
The Fall 2014 Collection is available online at plusus.co/lifestar/ .
The launch price starts from $19.90 . The first production batch ships September 15, 2014 .
Changing the World One LifeStar at a Time
LifeStar goes beyond making a difference to charging with style. With every LifeStar ordered, PlusUs contributes towards a cause of your choice , such as providing education for a child, shelter for a family, or clean water for a community. More information: plusus.co/uplusus/ .
Founded in 2013 by three Australian innovators, PlusUs breaks the rules to create innovative products that make staying connected easier - such as LifeLink™, the World's thinnest portable USB cable that fits in your wallet.
Review sample requests:
Fays Sekkouah +61 419 013 000 media@plusus.co
