Report Issued Today: Our buyout watch alert from y
Post# of 98041
NEW YORK, NY -- (Marketwire) -- 11/21/12
Panache Beverage Launches Alibi American Whiskey
Advertising creative notes, "Alibi is an elixir for the flawed human spirit in all of us... Alibi is for real people, real drinkers and believes that at one time or another, everybody needs an alibi."
Alibi American Whiskey will be available in New York, Florida and New Jersey by the Thanksgiving holiday and will be widely available nationally in 2013, including at retail and on-premise in Georgia, Illinois, Washington, Texas, Massachusetts, Connecticut, Arizona and Nevada.
This is the first foray into the brown spirits category for Panache, which markets and distributes Wódka Vodka. Considered a game-changer in the spirits industry, Wódka became the first super-premium vodka offered at a fraction of the cost of so-called "luxury" brand vodkas that have kept prices in the category artificially high through packaging, celebrity-oriented marketing and imposing triple-markup price tags. (Read Full Article)