MDHI News MDHI Acquires Marketing Rights to MotorB

[b]MDHI News MDHI Acquires Marketing Rights to MotorBooster™ Fuel Catalyst -- Proven Fuel Saving and Emission Reduction Product

2012-03-15 09:00 ET - News Release

KING OF PRUSSIA, Pa., March 15, 2012 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK) today announces that it has acquired the marketing rights to a unique fuel saving and emissions reduction product called MotorBooster™. The Company plans to create a new operating division to market this innovative money saving consumer automotive product.

The product's proprietary formulation is made of an organic metallocene compound that has been granted a U.S. patent and does not alter the fuel in any way. MotorBooster™ works by creating an oxidize residual film on the surfaces of the combustion chamber's "fire deck" that facilitates or "catalyzes" the combustion process by more evenly distributing the fuel within the combustion chamber. It thereby inhibits the transfer of radiant heat, allowing more heat to be retained in the combustion chamber as useful energy for the actual fuel-burning process, and by removing carbon deposits and preventing the buildup of new deposits, allowing the two previous mentioned effects to take place more effectively.

In a recent independent third-party dynamometer test an engine treated with MotorBooster™ exhibited significant performance (fuel consumption reduction of 16.5% and an increase in horsepower by 2.9%) and emission improvements (54% reduction in carbon monoxide and 84% decline in hydrocarbons) after having been conditioned with the combustion catalyst product as compared to results before treatment.  Dozens of additional tests have been completed around the world that document the fuel saving, performance enhancement, and emission reductions qualities of this type of product.

"With record fuel prices and the prospects of even higher prices at the pump as we move into the summer driving season, we were clearly very interested in acquiring the marketing rights to this product," said Ronald Adams, President, Medical Alarm Concepts. "We are especially excited to be gaining such a significant revenue production opportunity at zero shareholder dilution. The results of recent testing have been remarkable and we believe there will be significant interest in this product.  With fuel at a national average of approximately $3.67 and much higher closer to the coasts, many consumers who use MotorBooster™ will be able to effectively save about $0.60 per gallon or more on regular gasoline.  For a car with an 18-gallon fuel tank, that's a total savings of $10.80. Many drivers who use premium gasoline will be able to switch to lower grades of fuel allowing for even more cost savings."

"Our plan is to market this innovative product via radio advertising, which will allow us to get into the marketplace at minimal expense," said Paul Green, VP of Sales and Marketing for Medical Alarm Concepts. "We are setting plans to launch our sales efforts prior to the summer driving season.  We plan to provide additional details relative to our MotorBooster™ marketing plan over the short term.  Our opportunities relative to the marketing of our MediPendant™ product line remain very robust and are clearly expanding as well.  We plan to continue that program unchanged over the coming weeks with expanded television, retail, and outbound call center sales efforts," added Green.
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