$OTHM NEWS JUST CAME OUT! Oriens Prepares for Debu
Post# of 63704
Posted On: 08/13/2014 9:48:22 AM
$OTHM NEWS JUST CAME OUT! Oriens Prepares for Debut of Refreshed Brand
Scheduled Closings Position 4th Quarter Re-Launch of the PURE Brand
http://finance.yahoo.com/news/oriens-prepares...00427.html
LAS VEGAS, NV--(Marketwired - Aug 13, 2014) - Oriens Travel & Hotel Management Corp. (PINKSHEETS: OTHM), the Next Generation International Hotel Brand Operator, announced today that the Company stands ready to re-launch a fresh version of the 'Hotel PURE' brand, as scheduled closings afford OTHM projected access to multiple properties to brand in Central America.
"We had much success during the testing period of the original Hotel PURE brand," stated Ken Chua, President of Oriens Travel & Hotel Management. "We were able to demonstrate the effectiveness of the brand management through increased occupancies and greater ROI's for all of our test properties throughout the Americas. We are confident, that in a less saturated market, particularly where tourism is just now beginning to explode, we will have exceptionally greater success branding properties where we are involved in ownership."
The original Hotel PURE brand -- including website, marketing materials, operational direction, etc. -- will be 'refaced' to reflect Oriens' expanded business model; now including ownership of international condo/hotel properties. Management indicated that the corporate organization chart for both Oriens and its expected subsidiaries will be organized to now include executives focused solely on operating the Costa Rican properties under the new brand.
Mr. Chua concluded, "Shutting down the old Hotel PURE brand was a necessary action to properly prepare for the transition we anticipated at the time. Now that the opportunity has presented itself where we can re-launch from a place of strength, we are all the better for that decision. Year end 2015 will clearly substantiate this."
The Company is slated to re-launch the brand in the 4th Quarter of the year, thereafter the formal completion of its first three acquisitions.
Scheduled Closings Position 4th Quarter Re-Launch of the PURE Brand
http://finance.yahoo.com/news/oriens-prepares...00427.html
LAS VEGAS, NV--(Marketwired - Aug 13, 2014) - Oriens Travel & Hotel Management Corp. (PINKSHEETS: OTHM), the Next Generation International Hotel Brand Operator, announced today that the Company stands ready to re-launch a fresh version of the 'Hotel PURE' brand, as scheduled closings afford OTHM projected access to multiple properties to brand in Central America.
"We had much success during the testing period of the original Hotel PURE brand," stated Ken Chua, President of Oriens Travel & Hotel Management. "We were able to demonstrate the effectiveness of the brand management through increased occupancies and greater ROI's for all of our test properties throughout the Americas. We are confident, that in a less saturated market, particularly where tourism is just now beginning to explode, we will have exceptionally greater success branding properties where we are involved in ownership."
The original Hotel PURE brand -- including website, marketing materials, operational direction, etc. -- will be 'refaced' to reflect Oriens' expanded business model; now including ownership of international condo/hotel properties. Management indicated that the corporate organization chart for both Oriens and its expected subsidiaries will be organized to now include executives focused solely on operating the Costa Rican properties under the new brand.
Mr. Chua concluded, "Shutting down the old Hotel PURE brand was a necessary action to properly prepare for the transition we anticipated at the time. Now that the opportunity has presented itself where we can re-launch from a place of strength, we are all the better for that decision. Year end 2015 will clearly substantiate this."
The Company is slated to re-launch the brand in the 4th Quarter of the year, thereafter the formal completion of its first three acquisitions.
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