MYEC. From a business owner/marketer's perspectiv

MYEC. From a business owner/marketer's perspective, this is how I see things:

First things first, this is my broad outlook on the company:
1. MyECheck to be a good company generating revenues and growing fast. It's hard to argue that the recent financials and company growth are not impressive.
2. The share structure is terrible and always has been. Once again, hard to argue that the share structure is not terrible and arguably the main reason for this downtrend.

So, anyway, this is my stance:

Ed either has a trick up his sleeve, ready to revive the PPS, or MYEC messed up their marketing strategy and Ed lost control of the PPS.

The reason I say this is because the PPS is dropping fast and investors are losing confidence. The logical thing to do would be to find a way to increase investor confidence. Rectifying this issue will not be as simple as issuing a PR like back in the day. Something bigger is needed. The financials will have to be pretty impressive to revive this. Additionally, I think traders/investors will want more news on product launches, etc.

The stock's historical price action and PR's prove that Ed understands his investors and knows how to engage them. That PR strategy at the beginning of the year was impressive to say the least. Ed was in full control of the PPS at that time. What would be the point of spending so much time on such a powerful PR strategy and company revival if you allow the stock to return to it's original PPS from before the run? Ed has been silent during most of this drop and has not addressed the main concerns of investors. That being said, the company has been hiring new employees, getting new contracts, and leasing a new office. In my opinion, the only thing that would justify Ed's silence is results that speak for themselves - which would be shown in the financials and upcoming PRs. So, I resort back to my first statement: Ed either has big news, or MYEC screwed up for now. MYEC has a pretty good track record, so I would hope that big news is coming.

If the PPS is not revived in the next few weeks, investor confidence will be shattered and a strong trend reversal will be much more difficult. This would obliterate all of Ed's hard work. Not only would this deter investors, but it could also deter potential clients. I get that the company restructuring and revival is a long term process, and there are some people here who consider MYEC to be a long term investment. That being said, that huge run earlier this year was a gift and should have been taken advantage of by the company. A pullback from .08 was definitely necessary, but a drop down to .0116 is way too much. If this goes back to sub-penny, that run and all of the PR's will have been a waste. It really won't matter how good of a company MyECheck is if their PPS doesn't reflect it. I don't think any of us are here to support good companies out of the kindness of our hearts; we're here to make money.

At the end of the day, anything can happen. No one here knows. In the mean time, there will be bashers saying the company is going to shit, and there will be overly optimistic longs expecting this to go to .08+. MYEC could go sub-penny, it could run again, or just consolidate for awhile. Either way, the next few days/weeks will be a pivotal period of time and should be interesting.

Good luck to everyone. Post by upp. MYEC.