"Is it as simple as the poster is supporting his stock by posting positively, whether they objectively believe what they are posting or not?"
I would say 90% of JBI investors (and investors in most penny stocks) are cheerleaders who believe the best strategy is to buy a stock and blindly cheer it on. Accolades such as 'credibility' are given to fellow soldiers. Only about 10% have the strategy of objectively discussing JBI because they believe they can better control their returns by buying or selling their own stock.
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Plastic2Oil, Inc. (PTOI) Stock Research Links
Yes, I understand your penny stock also is the real deal, created with the inventiveness of Edison and destined to be the next Microsoft. Yes, I understand that the delays are also only because your company is making their product and/or technology even more revolutionary.