I sent DF my concerns about that and he forwarded
Post# of 96879
It definitely needs to have 4K and/or UHD in the title, description, and details. It should be extremely VISIBLE for search purposes and to differentiate the NP-1 from ALL the other media players.
As it stands now nobody would pay $229 for a player from a company they have never heard of, when they can pay $99 for a Roku, a name they probably are familiar with because nowhere does it state that the NP-1 is a 4K streaming player, which no other is capable of.
Also, the new OS KitKat upgrade needs to be included in the description, as well as Google play CTS certified.
It is extremely crucial to advertise 4K capable all over the description to show off why our player is so unique and worth the extra $.