Well, since the choir have me on ignore, I will reply to Guts latest post in the public forum. He states there are only two choices, love it or sell it. Actually, there is a 3rd choice. Be cautiously excited however ask the hard questions of management if the PPS is stagnate, which it is.
The net/net is until Bob gets out in front of the street with this story, they can put out all of the PR they want and get the same results. Its very simple.