HOUSTON, Aug. 4, 2014 (GLOBE NEWSWIRE) -- Level 5 Beverage Company, Inc., a subsidiary of Minerco Resources, Inc. (OTCQB:MINE), announces that the new zero-calorie formula of VitaminFIZZ®, in sleek 17 ounce bottles, starts production today. Level 5 executives forecast that retailers in New York City, and then Southern California, will have VitaminFIZZ® bottles on their shelves by mid-August and late-August, respectively. The lightly sparkling, naturally flavored, vitamin-enhanced beverage will include three initial flavors: Lemon-Lime, Mango-Orange and Strawberry-Watermelon. All three flavors contain 100% of the Recommended Daily Intake of Vitamin C, Vitamin B6 and Vitamin B12.
"It is extremely satisfying to see those sleek, bright bottles roll off the production line today," said V. Scott Vanis, Minerco's Chairman and CEO. "It will be twice as satisfying when we see them displayed on retailers' shelves and available to consumers."
The current run of VitaminFIZZ® is being bottled in New York . All three flavors will be on retailers' shelves in hundreds of locations by mid-August in New York, closely followed by Southern California locations. Rollouts in other top markets are planned in the coming months. The locations will be available on the VitaminFIZZ® website and updates will be made regularly.
"VitaminFIZZ has a lot of momentum right now, and we are just getting started," said Darin Ezra, CEO of Power Brands Consulting and Director of Level 5 Beverage. "We are finding more interested retailers and distribution partners every day."
As consumer tastes continue to evolve, VitaminFIZZ® is setting the pace for the sparkling water category and is the latest example of progressive new trends in the beverage market. VitaminFIZZ® is a healthy and refreshing new alternative to heavily sweetened carbonated soft drinks, targeting young people who are weight and health conscious.
VitaminFIZZ® Mango-Orange blends the sweet and tangy flavors of the tropics with a citrus twist, while the Strawberry-Watermelon flavor evokes the fresh taste of summer. For a more familiar flavor profile, there is the clean, crisp taste of VitaminFIZZ® Lemon-Lime but without the syrupy sweetness of soda.
About VitaminFIZZ®
VitaminFIZZ® is a lightly sparkling, flavor-filled, refreshing beverage with an awesome boost of essential vitamins developed to quench your thirst, naturally. VitaminFIZZ® is caffeine free, is Non GMO, has zero calories and contains 100% of recommended daily Vitamin B and Vitamin C. Awaken your taste buds. Now that's refreshing. See more at: www.vitamin-fizz.com , www.twitter.com/vitaminfizz and www.facebook.com/drinkvitaminfizz .
About Minerco Resources, Inc.
Minerco Resources, Inc . (OTCQB:MINE) is the parent company of Level 5 Beverage Company, Inc. (Level 5), a specialty beverage company which develops, produces, markets and distributes a diversified portfolio of forward-thinking, good-for-you consumer brands. The Level 5 brand umbrella includes: VitaminFIZZ®, Vitamin Creamer®, Coffee Boost™, The Herbal Collection™ and LEVEL 5®. http://minercoresources.com .
Public Disclosure
Details of the Company's business, finances and agreements can be found as part of the Company's continuous public disclosure as a fully reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, please visit: http://www.minercoresources.com . The above statements have not been evaluated by the Food and Drug Administration (FDA). These products are not intended to diagnose, treat, cure or prevent any disease.
Safe Harbor Statement
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events. Although we believe that the expectations and assumptions upon which they are based are reasonable, we can give no assurance that such expectations and assumptions will prove to have been correct. Some of these uncertainties include, without limitation, the company's ability to perform under existing contracts or to procure future contracts. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, successful implementation of our business strategy and competition, any of which may cause actual results to differ materially from those described in the statements. We undertake no obligation and do not intend to update, revise or otherwise publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of any unanticipated events. Although we believe that our expectations are based on reasonable assumptions, we can give no assurance that our expectations will materialize. Many factors could cause actual results to differ materially from our forward-looking statements.
Jason Grimley Spelling Communications 323-309-8714
