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New Digital Analytics Platform Provides Powerful Tool for Media Agencies Serving the Healthcare Industry
Business Wire - Wed May 28, 4:30AM CDT
Media agencies under increasing pressure to optimize digital campaign performance and return for their healthcare clients have a new, real-time analytics tool - Digital Impact for Agencies(TM) (DIFA(TM)) from Crossix Solutions. A breakthrough in direct-to-consumer analytics, Digital Impact for Agencies is the first cloud-based online measurement and reporting platform specifically designed to support agencies tasked with monitoring and improving digital advertising campaigns. The new solution measures media campaigns across the patient journey, from information-seeking to prescription fill, to provide agencies with a more powerful way to optimize campaigns in comparison to traditional measurement approaches.
The 2014 Digital Impact Awards open for entries to celebrate best in digital stakeholder communications
M2 - Fri Mar 14, 4:53AM CDT
The Digital Impact awards is back for the fifth year running. The best of the best in digital communications will be battling it out for recognition at Europe's definitive celebration of excellence in digital stakeholder communications.
Zeta Mail Recognized by Industry Leader in First ESP Report of 2014
PR Newswire - Tue Jan 28, 8:06AM CST
The Relevancy Ring, the innovative digital marketing research firm founded by renowned analyst, David Daniels, has released its 2014 ESP Buyers Guide. Daniels, regarded as one of the leading ESP experts based on his years of experience with Jupiter and Forrester, has published the most comprehensive review of the industry since 2012.
36.5 Million Americans Would Be Unable to Wake Up on Time Without Smartphone Apps
Marketwire - Thu Dec 19, 8:01AM CST
Apigee, a technology company that helps businesses become leaders in today's mobile world, today released the findings of its "2013 Digital Impact Survey." The survey of 1,000 smartphone-owners in the U.S. explored how apps are changing day-to-day behaviors and how consumers expect technological changes on the horizon to affect them. The survey findings indicate that mobile apps have changed and continue to change our everyday lives -- from the way that older Americans socialize to nearly every behavior of younger Americans.
Digital Impact Awards Shortlist Released
PR Newswire Europe - Wed Sep 11, 6:59AM CDT
LONDON, September 11, 2013 /PRNewswire/ --
'Big Data = Big Business: Put Social Media Analytics Into Action,' Presented by Marketwired
Marketwire - Wed Jun 26, 3:35PM CDT
Big data is a big buzzword in public relations circles today, but smart brands have learned to filter social media noise into actionable insights to better support their customer service, public relations and marketing efforts. At the 2013 Public Relations Society of America (PRSA) Digital Impact Conference, June 27-28 in New York City, Marketwired Vice President of Agency Sales and Service David Johnson will discuss how to turn this data into action during "Big Data = Big Business: Put Social Media Analytics into Action."
Digital Impact Awards open for entry
M2 - Wed Apr 03, 6:41AM CDT
Communicate magazine's Digital Impact Awards, now in its fourth year, celebrate the best in digital stakeholder engagement. Categories range from social media to internal communications to annual reports and encourage entries from agencies, companies and staff alike.
New Digital Analytics Platform Provides Powerful Tool for Media Agencies Serving the Healthcare Industry
Business Wire - Wed May 28, 4:30AM CDT
Media agencies under increasing pressure to optimize digital campaign performance and return for their healthcare clients have a new, real-time analytics tool - Digital Impact for Agencies(TM) (DIFA(TM)) from Crossix Solutions. A breakthrough in direct-to-consumer analytics, Digital Impact for Agencies is the first cloud-based online measurement and reporting platform specifically designed to support agencies tasked with monitoring and improving digital advertising campaigns. The new solution measures media campaigns across the patient journey, from information-seeking to prescription fill, to provide agencies with a more powerful way to optimize campaigns in comparison to traditional measurement approaches.
The 2014 Digital Impact Awards open for entries to celebrate best in digital stakeholder communications
M2 - Fri Mar 14, 4:53AM CDT
The Digital Impact awards is back for the fifth year running. The best of the best in digital communications will be battling it out for recognition at Europe's definitive celebration of excellence in digital stakeholder communications.
Zeta Mail Recognized by Industry Leader in First ESP Report of 2014
PR Newswire - Tue Jan 28, 8:06AM CST
The Relevancy Ring, the innovative digital marketing research firm founded by renowned analyst, David Daniels, has released its 2014 ESP Buyers Guide. Daniels, regarded as one of the leading ESP experts based on his years of experience with Jupiter and Forrester, has published the most comprehensive review of the industry since 2012.
36.5 Million Americans Would Be Unable to Wake Up on Time Without Smartphone Apps
Marketwire - Thu Dec 19, 8:01AM CST
Apigee, a technology company that helps businesses become leaders in today's mobile world, today released the findings of its "2013 Digital Impact Survey." The survey of 1,000 smartphone-owners in the U.S. explored how apps are changing day-to-day behaviors and how consumers expect technological changes on the horizon to affect them. The survey findings indicate that mobile apps have changed and continue to change our everyday lives -- from the way that older Americans socialize to nearly every behavior of younger Americans.
Digital Impact Awards Shortlist Released
PR Newswire Europe - Wed Sep 11, 6:59AM CDT
LONDON, September 11, 2013 /PRNewswire/ --
'Big Data = Big Business: Put Social Media Analytics Into Action,' Presented by Marketwired
Marketwire - Wed Jun 26, 3:35PM CDT
Big data is a big buzzword in public relations circles today, but smart brands have learned to filter social media noise into actionable insights to better support their customer service, public relations and marketing efforts. At the 2013 Public Relations Society of America (PRSA) Digital Impact Conference, June 27-28 in New York City, Marketwired Vice President of Agency Sales and Service David Johnson will discuss how to turn this data into action during "Big Data = Big Business: Put Social Media Analytics into Action."
Digital Impact Awards open for entry
M2 - Wed Apr 03, 6:41AM CDT
Communicate magazine's Digital Impact Awards, now in its fourth year, celebrate the best in digital stakeholder engagement. Categories range from social media to internal communications to annual reports and encourage entries from agencies, companies and staff alike.
